BSc

Marketing

You are viewing this course for September start 2022

BSc Marketing with Foundation Year is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

The integrated foundation year - designed for prospective students who do not have a sufficient or relevant academic background - is the perfect option to access this highly-sort scheme. In the Foundation Year, you will learn about key concepts for Marketing from an inter-disciplinary angle, giving you a unique experience and critical perspective to make the most of the full undergraduate degree.

Year 3 and 4 modules.

Course Overview

Why study Marketing at Aberystwyth?

  • Following the foundation year, the syllabus of this course is identical to its sister course [Marketing, N500];
  • Our programmes are accredited by the Chartered Institute of Marketing (CIM);
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas;
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand;
  • Taught by experts who are leading in the Marketing sector and research;
  • We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules September start - 2022

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Core

Module Name Module Code Credit Value
Applied Brand Management AB27420 20
Consumer and Buyer Behaviour AB27220 20
Marketing Management AB27120 20
Marketing: Relationships and Customer Experience AB27520 20

Core

Module Name Module Code Credit Value
Digital Marketing AB37220 20
Global Marketing AB37320 20
Marketing and Digital Marketing Communication AB37120 20
Strategic Leadership AB35120 20

* Also available partially or entirely through the medium of Welsh

Careers

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

  • Marketing Executive;
  • Market Researcher;
  • Advertising Copywriter;
  • Advertising Account Planner;
  • Media Planner;
  • Media Buyer;
  • Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics;
  • Deep understanding of the causes and effects of economic and other external changes;
  • The ability to communicate clearly in a written and spoken form;
  • Effective problem solving;
  • Analytical and creative thinking skills;
  • Decision-making;
  • The ability to work independently and as part of a team;
  • Time-Management and organisational skills;
  • Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department.

Course Content

What will you learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

In the first foundation year, you will be introduced to core components of Marketing.

In the second year you may discover:

  • Fundamental principles of marketing;
  • Marketing in a business context;
  • Management;
  • Finance;
  • Tourism.

In the third year you may explore:

  • The production of campaigns;
  • Strategic marketing;
  • Consumer behaviour;
  • Management research methods;
  • Branding;
  • Business to Business marketing;
  • Customer relationship management;
  • Human resource management.

In the final year you may study: 

  • Marketing Communications;
  • The nature and importance of international marketing and global brand awareness;
  • Qualitative and Quantitative analysis of marketing situations;
  • Formulation of effective marketing plans;
  • And undertake a compulsory independent research project.

How will I be taught?

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic.

Typical Entry Requirements

UCAS Tariff

A Levels Available to those who are studying for, or who have completed Level 3 qualifications (eg, A-Levels or BTEC diploma) and to mature-aged candidates without formal qualifications who have suitable background education, experience and motivation.

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:
Available to those who are studying for, or who have completed Level 3 qualifications (eg, A-Levels or BTEC diploma) and to mature-aged candidates without formal qualifications who have suitable background education, experience and motivation.

International Baccalaureate:
Available to those who are studying for, or who have completed Level 3 qualifications (eg, A-Levels or BTEC diploma) and to mature-aged candidates without formal qualifications who have suitable background education, experience and motivation.

European Baccalaureate:
Available to those who are studying for, or who have completed Level 3 qualifications (eg, A-Levels or BTEC diploma) and to mature-aged candidates without formal qualifications who have suitable background education, experience and motivation.

English Language Requirements:
See our Undergraduate English Language Requirements for this course. Pre-sessional English Programmes are also available for students who do not meet our English Language Requirements.

Country Specific Entry Requirements:
International students whose qualification is not listed on this page, can check our Country Specific Entry Requirements for further information.

The University welcomes undergraduate applications from students studying the Access to Higher Education Diploma or T-level qualifications, provided that relevant subject content and learning outcomes are met. We are not able to accept Access to Higher Education Diplomas or T-levels as a general qualification for every undergraduate degree course.
Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits and offers can vary. If you would like to check the eligibility of your qualifications before submitting an application, please contact the Undergraduate Admissions Office for advice and guidance.

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