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Aberystwyth University's BSc in Marketing is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth
University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can
study towards a professional CIM qualification while studying for a degree, or gain
exemptions for certain CIM modules in the future.
97% of our graduates were in work or further study within 6 months, 3% more than Business and Administrative Studies graduates nationally (HESA 2018*)
Overview
Why study Marketing at Aberystwyth?
Our programmes are accredited by the Chartered Institute of Marketing (CIM).
On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
Taught by experts who are leading in the Marketing sector and research.
We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Our Staff
Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.
Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.
Modules
Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.
Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department.
Learning & Teaching
What will you learn?
The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.
In the first year you may discover:
fundamental principles of marketing
marketing in a business context
management
finance
tourism.
In the second year you may explore:
the production of campaigns
strategic marketing
consumer behaviour
management research methods
branding
business to business marketing
customer relationship management
human resource management.
In the third year you may study:
marketing communications
the nature and importance of international marketing and global brand awareness
qualitative and quantitative analysis of marketing situations
formulation of effective marketing plans.
You will also undertake a compulsory independent research project.
How will I be taught?
You will be taught through lectures, small-group seminars, and tutorials.
We will assess you through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.
You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic.
Student Views
As a third year undergraduate Marketing student, what I love about marketing is working on projects creating an experience and a perception which is as interesting and exciting to someone else as much as it is to me. Without marketing, life would be generally less interesting - we wouldn’t have the amusement of viral videos for example. Everyone loves unique and fun ways of approaching things in general. The Cadbury gorilla advert was loved by a nation and was thought up by creative people with business minds. That is why I love marketing. Callum Russell
Marketing will never get boring. Trends are forever changing and every marketer must keep up with them. For instance, organisational ethics or viral ads is the new thing at the moment! Victoria Claire Halliwell
As I see it, Marketing is one of the most important topics of today's modern world. With the ever-growing internet age and the advances in technology, the world economy has seen radical transformations and the world's markets are more competitive than ever. And so, learning the theories and concepts behind marketing and its various aspects and links to the business world can help provide better understanding - and even opportunities for exploration of new methods and techniques of connecting and attracting customers. Danielle Storey