Adventure Tourism Management

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You are viewing this course for September start 2024

Are you interested in gaining a greater understanding in one of the fastest growing sectors of the UK? Then our BSc Adventure Tourism Management degree at Aberystwyth University is you.

This degree is engineered to enable you to unlock and develop skills in the business, marketing and management of adventure tourism operations. You will also learn in a stimulating environment and study in a location where the opportunities for adventure are unparalleled, allowing you to understand this young industry in its development. This degree scheme offering is unique in combining tourism management modules with technical adventure skills and/or leadership qualifications. It is suitable for those with existing outdoor adventure skills and those who aspire to develop such skills.

Year 1 modules.Year 2 and 3 modules.

Course Overview

Why study Tourism Management at Aberystwyth University?

  • In choosing to study BSc Tourism Management at Aberystwyth Business School you will explore the development, operation and impacts of both domestic and international tourism. You will focus on contemporary issues facing the industry including changing market trends and the fast-growing adventure sector, challenges facing destinations, how to manage tourism in a more sustainable manner, and how to effectively market the sector using contemporary methods.
  • The BSc Tourism Management degree is accredited by The Tourist Management Institute (TMI).
  • This degree is engineered for those wanting a career in tourism, the world's biggest industry. 
  • Study in location that is a stone throw away from some of the iconic tourist attractions namely, Snowdonia, Zip World Velocity, outdoor biking attractions and the Cardigan coast line. 
  • You will be taught by enthusiastic staff who are experts in the adventure tourism sector. 
  • During your degree, skills such as communication, time management, objective management will improve to employer standards. 
  • Enjoy many field trips to a variety of destinations inside and outside the UK. 
Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules September start - 2024

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.


Module Name Module Code Credit Value
Activity Certification 1 AB29420 20
Adventure Tourism AB29220 20
Destination and Attraction Management * AB29120 20
International Tourism in Practice AB29320 20


Module Name Module Code Credit Value
Activity Certification 2 AB39420 20
Sustainable Tourism AB39120 20
Tourism Development and Planning AB39320 20
Tourism Marketing AB39220 20

* Also available partially or entirely through the medium of Welsh


What career prospects are there for you when you graduate?

Our Tourism degree schemes are accredited by the Tourism Management Institute (TMI). This means that you can be confident the course will provide you with knowledge, understanding, skills and experience to fully prepare you for a career in Tourism Management. Our graduates have found employment as outdoor pursuits managers, marketing executives, travel agency managers, tourist information centre managers, tour managers, tourism officers, and hotel managers, in event organisation and the customer service sector.

 What skills will I acquire from this degree?

Studying for a degree in Tourism Management will equip you with a range of transferable skills which are highly valued by employers:

  • Ability to research, interpret and analyse business and financial data
  • Ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
  • Effective problem-solving
  • Analytical and creative thinking skills
  • Decision-making
  • Ability to work independently
  • Time-management and organisational skills, including the ability to meet deadlines
  • Self-motivation and self-reliance
  • Team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement.

What work experience opportunities exist whilst studying? 

Click here to find out about the various opportunities that our Aberystwyth University Careers team offer. 

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Teaching & Learning

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the three year degree scheme.

In your first year you will explore:

  • Tourism principles
  • Tourism system
  • Marketing principles
  • The business environment and management.

In your second year you will investigate:

  • Adventure Tourism and outdoor recreation
  • Destination and attraction management
  • International Tourism.

In your third year you will discover:

  • Sustainable tourism
  • Tourism marketing
  • Development and planning
  • Your independent research project.

How will I be taught?

We deliver our courses in the medium of lectures, seminars and tutorials.

You will be assessed through essays, business plans, reports, reflective journals, projects, presentations and examinations.

Further information:

We will assign you a personal tutor who will be with you throughout your degree, this person will help you any problems whether these are academic-related or personal issues. 

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.

You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Typical Entry Requirements

UCAS Tariff 120 - 96

A Levels BBB-CCC

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:

International Baccalaureate:

European Baccalaureate:
75%-65% overall

English Language Requirements:
See our Undergraduate English Language Requirements for this course. Pre-sessional English Programmes are also available for students who do not meet our English Language Requirements.

Country Specific Entry Requirements:
International students whose qualification is not listed on this page, can check our Country Specific Entry Requirements for further information.

The University welcomes undergraduate applications from students studying the Access to Higher Education Diploma or T-level qualifications, provided that relevant subject content and learning outcomes are met. We are not able to accept Access to Higher Education Diplomas or T-levels as a general qualification for every undergraduate degree course.
Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits and offers can vary. If you would like to check the eligibility of your qualifications before submitting an application, please contact the Undergraduate Admissions Office for advice and guidance.

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