Typical A-level offer
Available to candidates without formal qualifications who have a suitable background education, experience and motivation.
BSc Marketing with Foundation Year is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.
The integrated foundation year - designed for prospective students who do not have a sufficient or relevant academic background - is the perfect option to access this highly-sort scheme. In the foundation year, you will be brought up to speed on the fundamentals of Marketing, providing a solid base for you to go on and enjoy the full undergraduate degree.
Student Satisfaction and Employability Results
Top 10 in the UK for Teaching Quality for the subject of Business & Management Studies (The Times and Sunday Times Good University Guide 2019)
95% of our Business and Administrative subject students were satisfied that the staff were good at explaining things, 88 for the sector. (NSS 2019)
97% of our graduates were in work or further study within 6 months, 3% more than Business and Administrative Studies graduates nationally (HESA 2018*)
Why study Marketing at Aberystwyth?
- Following the foundation year, the syllabus of this course is identical to its sister course [Marketing, N500];
- Our programmes are accredited by the Chartered Institute of Marketing (CIM);
- On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas;
- Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand;
- Taught by experts who are leading in the Marketing sector and research;
- We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.
Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.
Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.
|Module Name||Module Code||Credit Value|
|Academic Skills For Computer Science 1||IC07620||20|
|Foundations Of Management And Marketing||AB05120||20|
|Information Technology For University Students||CS01120||20|
|The Mathematics Driving License||CS10410||10|
|Academic Skills Foundation 2||IC07720||20|
|Economics, Finance And Accounting For Business||AB01320||20|
|Introduction To Statistics||MA00910||10|
|Module Name||Module Code||Credit Value|
|Fundamentals Of Accounting And Finance||AB11120||20|
|Fundamentals Of Management And Business||AB15120||20|
|Marketing Principles And Contemporary Practice||AB17120||20|
|Understanding The Economy||AB13120||20|
Career prospects: From Campus to Career
Many of our graduates have explored a career in:
What skills will I obtain from this degree?
Studying our degree in Marketing will equip you with the following skills:
What work experience opportunities exist at Aberystwyth University?
Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.
Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department.
Teaching & Learning
What will you learn?
The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.
In the first foundation year, you will be introduced to core components of Marketing.
In the second year you may discover:
In the third year you may explore:
In the final year you may study:
How will I be taught?
Our students are taught through lectures, small-group seminars, and tutorials.
We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.
You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic.
Typical Entry Requirements
A Levels Available to candidates without formal qualifications who have a suitable background education, experience and motivation.
GCSE requirements (grade C min):
BTEC National Diploma:
The University operates an inclusive admissions policy and our offers can vary. Please refer to our country-specific pages for details of the international qualifications we accept. For further information, contact firstname.lastname@example.org