Tourism Management / Marketing

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You are viewing this course for September start 2024

Tourism Management is reputed to be the world's biggest industry. The combination of Tourism and Marketing will enable you to explore the exciting and dynamic tourism industry whilst developing and discovering a new skill set in traditional and digital marketing theories. At Aberystwyth University, you will study in a place where tourism helps a vibrant community thrive. You will also be studying a degree in a department that is an accredited CIM Gateway Centre, meaning you can study your degree and obtain exemptions from the modules provided by the Chartered Institute of Marketing (CIM). 

Course Overview

Why study Tourism Management / Marketing at Aberystwyth?

  • This degree is engineered for those wanting a career in tourism and marketing - the world’s biggest industry.
  • The marketing component of this degree allows you to explore the changing use of information technology and digital media for marketing purposes in a creative and innovative way. 
  • See your skills which include communication, time management, objective management improve with us.
  • You will also develop your skills and knowledge in the strategic and operational aspects of contemporary marketing that include branding, communications, relationships, consumer behavior, the management of marketing and contemporary marketing practice. 
  • Take part in three-day tours of a UK destination and a week-long tour to an overseas tourism destination when you study with us.
  • Receive expert advice by visiting speakers who are prominent in the industry who bring their professional experience to the classroom.
Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules September start - 2024

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.


Module Name Module Code Credit Value
Fundamentals of Management and Business * AB15120 20
Marketing Principles and Contemporary Practice * AB17120 20
Principles of Tourism Management AB19120 20


Module Name Module Code Credit Value
Data Analytics AB15220 20
Fundamentals of Accounting and Finance * AB11120 20
Understanding the Economy AB13120 20


Module Name Module Code Credit Value
Consumer and Buyer Behaviour * AB27220 20
Marketing Management * AB27120 20
Adventure Tourism AB29220 20
Destination and Attraction Management * AB29120 20
International Tourism in Practice AB29320 20


Module Name Module Code Credit Value
Applied Brand Management AB27420 20
Marketing: Relationships and Customer Experience AB27520 20


Module Name Module Code Credit Value
Sustainable Tourism AB39120 20
Tourism Development and Planning AB39320 20
Tourism Marketing AB39220 20
Digital Marketing AB37220 20
Marketing and Digital Marketing Communication AB37120 20


Module Name Module Code Credit Value
Strategic Leadership * AB35120 20

* Also available partially or entirely through the medium of Welsh


Career prospects: From Campus to Career

Many of our graduates have explored a career in:

  • Marketing Executive;
  • Market Researcher;
  • Advertising Copywriter;
  • Advertising Account Planner;
  • Media Planner;
  • Media Buyer;
  • Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics;
  • Deep understanding of the causes and effects of economic and other external changes;
  • The ability to communicate clearly in a written and spoken form;
  • Effective problem solving;
  • Analytical and creative thinking skills;
  • Decision-making;
  • The ability to work independently and as part of a team;
  • Time-Management and organisational skills;
  • Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Teaching & Learning

What will you learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

In the first year you may discover:

  • Fundamental principles of marketing;
  • Tourism principles; 
  • Marketing in a business context;
  • Management;
  • The business environment and management; 
  • Finance;
  • Tourism.

In the second year you may explore:

  • The production of campaigns;
  • Strategic marketing;
  • Consumer behaviour;
  • Adventure tourism and outdoor recreation; 
  • Management research methods;
  • Branding;
  • Destination and attraction management; 
  • Business to Business marketing;
  • Customer relationship management;
  • International tourism;
  • Human resource management.

In the third year you may study: 

  • Marketing Communications;
  • The nature and importance of international marketing and global brand awareness;
  • Sustainable tourism; 
  • Qualitative and Quantitative analysis of marketing situations;
  • Tourism marketing; 
  • Formulation of effective marketing plans;
  • And undertake a compulsory independent research project.

How will I be taught? 

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic. 

Typical Entry Requirements

UCAS Tariff 120 - 96

A Levels BBB-CCC

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:

International Baccalaureate:

European Baccalaureate:
75%-65% overall

English Language Requirements:
See our Undergraduate English Language Requirements for this course. Pre-sessional English Programmes are also available for students who do not meet our English Language Requirements.

Country Specific Entry Requirements:
International students whose qualification is not listed on this page, can check our Country Specific Entry Requirements for further information.

The University welcomes undergraduate applications from students studying the Access to Higher Education Diploma or T-level qualifications, provided that relevant subject content and learning outcomes are met. We are not able to accept Access to Higher Education Diplomas or T-levels as a general qualification for every undergraduate degree course.
Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits and offers can vary. If you would like to check the eligibility of your qualifications before submitting an application, please contact the Undergraduate Admissions Office for advice and guidance.

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