Spanish with Marketing

This course is available through Clearing.
Call free phone: +44 (0) 800 121 40 80

BA Spanish with Marketing Code R4N5 Clearing places available – 0800 121 40 80

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Key Facts

Code R4N5
  • Typical A-level offer

    BBC with B in Spanish unless to be studied as a beginner

  • Course Length

    4 Years

Further details on entry requirements

Apply Now

The information on this page relates to September 2019 entry. For 2020 information, including grade requirements, please check our prospectus.

If you are interested in a subject that is exciting, dynamic and one that will combine elements of consumer behaviour, psychology, management, human resources and culture of the Spanish Language, then the Aberystwyth's Spanish with Marketing degree is for you.

Upon studying Spanish with Marketing, you will have the opportunity to explore the changing use of information technology and digital media for marketing purposes and develop your language competencies and knowledge of Spanish culture. In addition, you will also have the opportunity to spend a year abroad in any Spanish speaking country. 

Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway centre, which means that you can study towards a CIM qualification whilst studying for a degree, or gain exemptions for certain CIM modules. 

Student Satisfaction and Employability Results

100% overall student satisfaction for the Department of Modern Languages (NSS 2019)

95% of our graduates were in work or further study within 6 months, 4% more than Language graduates nationally (HESA 2018*)

Top 10 in the UK for Teaching Quality for the subject of Business & Management Studies (The Times and Sunday Times Good University Guide 2019)

95% of our Business and Administrative subject students were satisfied that the staff were good at explaining things, 88 for the sector. (NSS 2019)

97% of our graduates were in work or further study within 6 months, 3% more than Business and Administrative Studies graduates nationally (HESA 2018*)



Why study Spanish with Marketing at Aberystwyth?

  • Our programmes are accredited by the Chartered Institute of Marketing (CIM).
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
  • You can opt to study the Spanish element of this course from beginners (minimum GCSE in Spanish) or from Advanced (a continuation from A level or equivalent.
  • All students studying Spanish will receive four hours per week of linguistic development which includes Speaking, Reading/ Writing, Translation and Listening.
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
  • You will also have the opportunity to study optional modules in the Department of Modern Languages which include Spanish Literature and Film, European Language, Culture and Identity, Linguistics (to name a few).
  • As well as being taught by native speakers or experts of the Spanish language, the Marketing element of this degree will be delivered by professional Marketers who are well-known and leading in their respective research area and sector.  
  • All student studying the Spanish with Marketing degree will spend their third year studying abroad in one of our partnered Universities within Spain or other Spanish speaking countries or opt to undertake a paid or non-paid work experience placement. The year abroad is a highlight for all students.
  • We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Our Staff

All of the lecturers in the Department of Modern Languages are qualified to PhD level and are research active specialists in their chosen field. We also employ highly qualified and experienced language tutors, and native-speakers, who will ensure that your learning is of the highest possible quality and who will provide you with constant support through your years of study.

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.


Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.


Module Name Module Code Credit Value
Marketing Management MM30120 20
Rheolaeth Marchnata MR30720 20
Spanish Language SP20130 30
Strategic Marketing * MM30320 20


Module Name Module Code Credit Value
Cuba In Revolution SP26020 20
Language Of Business And Current Affairs 1 SP20310 10
Extended Essay Module EL20510 10
Spanish American Cinema SP26120 20
Teaching English To Speakers Of Other Languages 1 (tesol Or Tefl) IC21820 20

* Also available partially or entirely through the medium of Welsh


Module Name Module Code Credit Value
Abroad Year Credits MMS0040 40
Year Abroad Assessment SPS0080 80


Module Name Module Code Credit Value
Spanish Language SP30130 30


Module Name Module Code Credit Value
Actualidades SP31410 10
Applied Marketing Management MM30220 20
Consumer Behaviour MM31420 20
Cuba In Revolution SP36020 20
Dissertation EL30120 20
Extended Essay Module EL30510 10
International Marketing MM30420 20
Marchnata Rhyngwladol MR30420 20
Marketing Communications MM30520 20
Teaching English To Speakers Of Other Languages 2 (tesol Or Tefl) IC31920 20


What career opportunities exist after graduation?

Employability is embedded across our teaching at Aberystwyth University. The Year Abroad is where our graduates are more distinguished than others. Upon successful completion of the Year Abroad, students return with an increased skill set, stronger language competencies and the ability to adapt in any situations.

Many of our graduates have explored a career in:

  • Marketing Executive;
  • Market Researcher;
  • Advertising Copywriter;
  • Advertising Account Planner;
  • Media Planner;
  • Media Buyer;
  • Public relations officers.

Transferable Skills

Studying for a degree in Marketing will equip you with a range of transferable skills which are highly valued by employers. These include:
• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form;
• effective problem-solving;
• analytical and creative thinking skills;
• decision-making;
• the ability to work independently;
• time-management and organisational skills, including the ability to meet deadlines;
• self-motivation and self-reliance;
• research skills.

In addition you will gain:

• an understanding of organisational behaviour and structure;
• improved numeracy skills and the ability to research, interpret and use business and financial data;
• an appreciation of the causes and effects of economic and other external changes.

What work experience opportunities exist whilst studying? 

Click here to find out about the various opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Teaching & Learning

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the four year degree scheme.

During your four years at University, you will receive Spanish language classes which will include:

  • Oral;
  • Written;
  • Translation;
  • Aural.

In the first year you will discover:

  • Fundamental principles of marketing;
  • Marketing in a business context;
  • Management;
  • Finance;
  • Tourism;
  • Elective modules may include: European film language and identity in Europe to name a few.

In the second year you will explore:

  • The production of campaigns;
  • Strategic marketing;
  • Consumer behavior;
  • Management research methods;
  • Branding;
  • Business to Business marketing;
  • Customer relationship management;
  • Human resource management.

Your third year will be spent abroad studying or working in any Spanish speaking country. Discover your year abroad opportunities here.

In your final year you will study:

  • Marketing communications;
  • Semantics and Lexicography;
  • The nature and importance of international marketing and global brand awareness;
  • Qualitative and Quantitative analysis of marketing situations;
  • Formulation of effective marketing plans;
  • Actualiades;
  • And undertake a compulsory independent research project.

How will I be taught?

Our students are taught through lectures, small-group seminars and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating academic and non-academic. 

Typical Entry Requirements

A Levels BBC with B in Spanish unless to be studied as a beginner

GCSE requirements (grade C min):
English or Welsh, Mathematics

BTEC National Diploma:
DMM with specified subjects

International Baccalaureate:
28 points overall with 5 points in Spanish at Higher Level unless to be studied as a beginner

European Baccalaureate:
68% with 70% in Spanish unless to be studied as a beginner

The University operates an inclusive admissions policy and our offers can vary. Please refer to our country-specific pages for details of the international qualifications we accept. For further information, contact

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