BSc

Psychology and Marketing

Psychology and Marketing Code NC58 Attend an Open Day Attend an Open Day

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You are viewing this course for September start 2023

Key Facts

NC58

  • UCAS Tariff

    120 - 96

  • Course duration

    3 years

Further details on entry requirements

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The BSc Psychology and Marketing degree at Aberystwyth University will help you explore the decision on what people buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. These and other themes are explored in the BSc Psychology and Marketing degree that will provide an in-depth understanding of the human psychology and how consumers think, feel and make decisions. 

Course Overview

Why study Psychology and Marketing at Aberystwyth University? 

The Department of Psychology has outstanding teaching and research facilities dedicated to your course. The laboratories and dedicated research spaces provide you with a diverse array of facilities and equipment with which to explore human behaviour. These resources allow you to develop your interests and engage creative problem-solving techniques as you progress towards your graduation.

The Psychology element is accredited by the British Psychological Society (BPS) allowing two distinct career trajectories one in professional marketing, the other of professional Psychology. Aberystwyth Business School is a gateway centre for the Chartered Institute of Marketing (CIM), which means that upon successful graduation, you will gain exemptions from levels four and six of the CIM qualifications. The outcome of this approach is to provide you with essential and expected graduates competences that differentiate you during your early career stages; choosing this degree combination helps ensure an effective transition from campus to career.


Our Staff

Department of Psychology’s teaching staff are all research active and all permanent staff are qualified to PhD level with most having either a PGCTHE or are fellows/senior fellow of the higher education academy. Over half of the staff also have the qualification CPsychol; an indicator of the BPS’ highest standard of psychological knowledge and expertise.

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules September start - 2023

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Core

Module Name Module Code Credit Value
Cognitive Psychology PS21820 20
Qualitative Research Methods PS21410 10
Quantitative Research Methods PS21310 10
Social Psychology PS20220 20
Consumer and Buyer Behaviour AB27220 20
Marketing Management AB27120 20

Options

Module Name Module Code Credit Value
Applied Brand Management AB27420 20
Marketing: Relationships and Customer Experience AB27520 20

Core

Module Name Module Code Credit Value
Behavioural Neuroscience PS32120 20
Developmental Psychology PS34320 20
Psychology Research Project for Joint Honours PS34120 20
Digital Marketing AB37220 20
Marketing and Digital Marketing Communication AB37120 20

Options

Module Name Module Code Credit Value
Strategic Leadership AB35120 20
Tourism Marketing AB39220 20

* Also available partially or entirely through the medium of Welsh

Careers

Your Psychology and Marketing degree will provide an excellent foundation for a professional career in Marketing. Aberystwyth Business School offers dedicated consultancy and employability modules where students complete industry objectives providing you with practical exposure to the iterative nature of opportunity development, and risk mitigation in commercial environments. 

Many of our graduates have explored varied career aspirations; the key disciplines include Brand Management, Digital Marketing, Communications and Social Media management, Media planning and advertising, Corporate Marketing Communications, as well as Consumer Behaviour analysis and general management of the Marketing function. 

Studying Marketing and Psychology will enable you to develop the following key skills: 

  • To understand the decision-making influences of consumers and apply the taught theory to how marketing strategies can influence relationship between the consumer and business
  • To apply analytical and creative thinking skills for high level decision-making and problem solving
  • By improving your numeracy skills and the ability to research, interpret and use business and financial data for executive presentation
  • The ability to communicate clearly in a written and spoken form to facilitate successful team collaboration and independent work
  • To develop resilience skills which will assist with professional motivation and resilience which contribute to effective time-management and organisational skills. 


Teaching & Learning

What will I learn? 

In your first year, you’ll gain a solid foundation in key marketing concepts and techniques as well as the fundamentals of Psychology. You will also choose from a wide range of elective modules offered within Aberystwyth Business School and the Department of Psychology.

The second year further develops your competences in areas such as Marketing Research, Cognitive Psychology, Consumer Behaviour and the Psychology of brand management. You will complete a market research project with real clients allowing you to put theory into practice and strengthen your professional consulting abilities.

Final year students explore Psychology of Communication models and frameworks, Neurolinguistic programme techniques in digital marketing and the capstone application of various learning from all previous modules into a final project. Other areas of focus will include Strategic Marketing and Advanced Topics in Consumer Behaviour, and Advanced Social Psychology. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

How will I be taught?

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your persuasion, influence and presentations skills.

To ensure that you are performing consistently and to make the most of your university experience, you will be assigned a personal tutor. The role of the personal tutor is critical to your overall student experience while studying at Aberystwyth University and your chosen personal tutor will assist you with all matters relating to your academic and non-academic well-being and performance. 

Typical Entry Requirements

UCAS Tariff 120 - 96

A Levels BBB-CCC

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:
DDM-MMM

International Baccalaureate:
30-26

European Baccalaureate:
75%-65% overall

English Language Requirements:
See our Undergraduate English Language Requirements for this course. Pre-sessional English Programmes are also available for students who do not meet our English Language Requirements.

Country Specific Entry Requirements:
International students whose qualification is not listed on this page, can check our Country Specific Entry Requirements for further information.

The University welcomes undergraduate applications from students studying the Access to Higher Education Diploma or T-level qualifications, provided that relevant subject content and learning outcomes are met. We are not able to accept Access to Higher Education Diplomas or T-levels as a general qualification for every undergraduate degree course.
Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits and offers can vary. If you would like to check the eligibility of your qualifications before submitting an application, please contact the Undergraduate Admissions Office for advice and guidance.

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