BSc

Marketing / French

This course is available through Clearing.
Call free phone: +44 (0) 800 121 40 80

BSc Marketing / French Code NR59 Clearing places available – 0800 121 40 80

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Key Facts

NR59
  • UCAS Tariff

    104 - 120

  • Course Length

    4 Year

Further details on entry requirements

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Aberystwyth University's BSc in Marketing/ French is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts within the Aberystwyth Business School and the Department of Modern Languages, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. 

The BSc in Marketing/ French will allow you to combine the theory of marketing in its respective discipline combined with the opportunity to discover the language, culture and heritage of France. This degree from Aberystwyth University will provide you with the attractive linguistic skills that will enable you to excel post University. 

 Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

Student Satisfaction and Employability Results

100% of students from the Department of Modern Languages agree that staff are good at explaining things (NSS 2020).

95% of our graduates were in work or further study within 6 months, 4% more than Language graduates nationally (HESA 2018*)

91% overall satisfaction for the Aberystwyth Business School (NSS 2020). 

Top 10 in the UK for Teaching Quality for the subject of Business & Management Studies (The Times and Sunday Times Good University Guide 2019)

97% of our graduates were in work or further study within 6 months, 3% more than Business and Administrative Studies graduates nationally (HESA 2018*)

Overview

Why study Marketing / French at Aberystwyth University?
  • You will gain accreditation from the Chartered Institute of Marketing (CIM);
  • You will develop an insight into the world of enterprise;
  • You will understand the impact of changes in the business environment e.g. economic events.
You will gain knowledge in the following:
  • Digital Marketing; 
  • Social Media; 
  • Changes in the regulatory and legal environment;
  • Strategic marketing;
  • Business strategies;
  • French Language and Culture.
On completion of this degree you will possess:
  • A broad understanding of management and marketing in practice;
  • The ability to communicate in both English and French simultaneously;
  • In-depth knowledge of trade and commerce in both the public and private sector;
  • A solid grasp in the complexity of management challenges and the combined impact of the economic, financial, human and legal issues that leaders encounter;
  • On successful completion of this degree you can apply for 50% exemption from the professional CIM Diplomas. 
Our Staff

All of the lecturers in the Department of Modern Languages are qualified to PhD level and are research active specialists in their chosen field. We also employ highly qualified and experienced language tutors, and native-speakers, who will ensure that your learning is of the highest possible quality and who will provide you with constant support through your years of study.

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Core

Module Name Module Code Credit Value
Beginners French 1 FR10920 20
Beginners French 2 FR11020 20
French Language Advanced FR19930 30
Fundamentals Of Management And Business * AB15120 20
Images Of France: The French Family FR12910 10
Marketing Principles And Contemporary Practice * AB17120 20

Options

Module Name Module Code Credit Value
Data Analytics AB15220 20
Fundamentals Of Accounting And Finance AB11120 20
Introduction To European Film EL10520 20
Introduction To French Studies FR11120 20
Language, Culture, And Identity In Europe EL10820 20
Understanding The Economy AB13120 20

* Also available partially or entirely through the medium of Welsh

Core

Module Name Module Code Credit Value
Consumer And Buyer Behaviour * AB27220 20
French Language FR20130 30
Marketing Management * AB27120 20

Options

Module Name Module Code Credit Value
"...ismes" Cultural And Artistic Movements In 20th C. France FR29110 10
Applied Brand Management AB27420 20
Extended Essay Module EL20510 10
Gender In Modern And Contemporary French Culture FR21020 20
Humour And Literature FR26120 20
Language Of Business 1 FR20310 10
Marketing: Relationships And Customer Experience AB27520 20
Narrating And Visualising French Colonialism FR28020 20
Self-writing, 18th-21st Centuries FR27020 20

* Also available partially or entirely through the medium of Welsh

Core

Module Name Module Code Credit Value
Year Abroad Assessment FRS0060 60

Employability

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

  • Marketing Executive;
  • Market Researcher;
  • Advertising Copywriter;
  • Advertising Account Planner;
  • Media Planner;
  • Media Buyer;
  • Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing/ French will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics;
  • Deep understanding of the causes and effects of economic and other external changes;
  • The ability to communicate clearly in a written and spoken form;
  • Effective problem solving;
  • Analytical and creative thinking skills;
  • Decision-making;
  • The ability to work independently and as part of a team;
  • Time-Management and organisational skills;
  • The ability to communicate in writing and orally in both French and English;
  • Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Learning & Teaching

What will you learn?

The breakdown below will provide you with an illustration of what you may study during the four-year degree scheme.

In the first year you may discover:

  • Fundamental principles of marketing;
  • Marketing in a business context;
  • French language (oral, aural, translation and writing); 
  • Management;
  • Finance;
  • European Culture and Politics; 
  • French literature and film;
  • Tourism.

In the second year you may explore:

  • The production of campaigns;
  • Strategic marketing;
  • Consumer behaviour;
  • Management research methods;
  • French language (aural, writing, oral and translation); 
  • Branding;
  • Business to Business marketing;
  • The language of French Business; 
  • Customer relationship management;
  • Human resource management.

In the third year you may study,  you will embark on your year abroad, which can be sent studying in one of partnered French universities, or embark on a year undertaking a work placement in a French speaking country. Other opportunities include the British Council English Language Assistantship Programme, where you will assist in the English Language development within a primary or secondary school in France or a French speaking country. 

In your final year you may: 

  • Marketing Communications;
  • The nature and importance of international marketing and global brand awareness;
  • Qualitative and Quantitative analysis of marketing situations;
  • French language (oral, aural and writing); 
  • TESOL; 
  • Choose from a range of modules ranging from Literature, Film, Culture, Business; 
  • Create the crown jewel of your undergraduate years, your Dissertation, based on extensive original research, written in French.
  • Formulation of effective marketing plans;
  • And undertake a compulsory independent research project.

How will I be taught? 

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic. 

Typical Entry Requirements

UCAS Tariff 104 - 120

A Levels BBB-BCC to include B in French (unless to be studied as a beginner)

GCSE requirements (minimum grade C/4):
English or Welsh

BTEC National Diploma:
DDM-DMM to include B in A level French (unless to be studied as a beginner)

International Baccalaureate:
30-28 with 5 points in French at Higher Level

European Baccalaureate:
75%-65% overall with 7 in French

The University welcomes applications from students studying the Access to Higher Education Diploma. Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits, and offers can vary. If you are studying a qualification not listed on this page, please get in touch with the Undergraduate Admissions Office for further advice. Details about the country-specific qualifications the University accepts can be found on our country-specific pages. For further information, contact ug-admissions@aber.ac.uk

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