Marketing / French Code NR59 Attend an Open Day Attend an Open Day Clearing places available – 0800 121 40 80
Apply NowYou are viewing this course for September start 2023
Key Facts
NR59-
UCAS Tariff
120 - 104
-
Course duration
4 years
Further details on entry requirements
Apply NowAberystwyth University's BSc in Marketing/ French is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts within the Aberystwyth Business School and the Department of Modern Languages, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes.
The BSc in Marketing/ French will allow you to combine the theory of marketing in its respective discipline combined with the opportunity to discover the language, culture and heritage of France. This degree from Aberystwyth University will provide you with the attractive linguistic skills that will enable you to excel post University.
Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.
Course Overview
Modules September start - 2023
Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.
Module Name | Module Code | Credit Value |
---|---|---|
French Language Advanced | FR19930 | 30 |
Images of France: The French Family | FR12910 | 10 |
Beginners French 1 | FR10920 | 20 |
Beginners French 2 | FR11020 | 20 |
Fundamentals of Management and Business * | AB15120 | 20 |
Marketing Principles and Contemporary Practice * | AB17120 | 20 |
Options
Module Name | Module Code | Credit Value |
---|---|---|
Introduction to European Film | EL10520 | 20 |
Introduction to French Studies | FR11120 | 20 |
Language, Culture, and Identity in Europe | EL10820 | 20 |
Data Analytics | AB15220 | 20 |
Fundamentals of Accounting and Finance * | AB11120 | 20 |
Understanding the Economy | AB13120 | 20 |
Module Name | Module Code | Credit Value |
---|---|---|
Consumer and Buyer Behaviour * | AB27220 | 20 |
Marketing Management | AB27120 | 20 |
French Language | FR20130 | 30 |
Options
Module Name | Module Code | Credit Value |
---|---|---|
Applied Brand Management | AB27420 | 20 |
Marketing: Relationships and Customer Experience | AB27520 | 20 |
"...ISMES" Cultural and Artistic Movements in 20th c. France | FR29110 | 10 |
Extended Essay Module | EL20510 | 10 |
History, Film and Memory: Representing World Wars in French cinema | FR27820 | 20 |
L'Art Du Récit (19e - 20e Siècles) | FR23320 | 20 |
Language of Business 1 | FR20310 | 10 |
Narrating and Visualising French Colonialism | FR28020 | 20 |
Self-Writing, 18th-21st Centuries | FR27020 | 20 |
Module Name | Module Code | Credit Value |
---|---|---|
Abroad Year Credits | MMS0000 | |
Intercalary Year Dissertation | FRS0000 |
Module Name | Module Code | Credit Value |
---|---|---|
French Language | FR30130 | 30 |
Digital Marketing | AB37220 | 20 |
Marketing and Digital Marketing Communication | AB37120 | 20 |
Options
Module Name | Module Code | Credit Value |
---|---|---|
Strategic Leadership * | AB35120 | 20 |
Tourism Marketing | AB39220 | 20 |
"...ISMES" Cultural and Artistic Movements in 20th c. France | FR39110 | 10 |
Dissertation | EL30120 | 20 |
Extended Essay Module | EL30510 | 10 |
History, Film and Memory: Representing World Wars in French cinema | FR37820 | 20 |
L'Art Du Rêcit (19e - 20e Siècles) | FR33320 | 20 |
Narrating and Visualising French Colonialism | FR38020 | 20 |
Self-writing, 18th-21st Centuries | FR37020 | 20 |
The Language of Business and Current Affairs | FR30310 | 10 |
* Also available partially or entirely through the medium of Welsh
Careers
Teaching & Learning
Typical Entry Requirements
UCAS Tariff 120 - 104
A Levels BBB-BCC to include B in French (unless to be studied as a beginner)
GCSE requirements (minimum grade C/4):
English or Welsh
BTEC National Diploma:
DDM-DMM to include B in A level French (unless to be studied as a beginner)
International Baccalaureate:
30-28 with 5 points in French at Higher Level
European Baccalaureate:
75%-65% overall with 7 in French
English Language Requirements:
See our Undergraduate English Language Requirements for this course. Pre-sessional English Programmes are also available for students who do not meet our English Language Requirements.
Country Specific Entry Requirements:
International students whose qualification is not listed on this page, can check our Country Specific Entry Requirements for further information.
The University welcomes undergraduate applications from students studying the Access to Higher Education Diploma or T-level qualifications, provided that relevant subject content and learning outcomes are met. We are not able to accept Access to Higher Education Diplomas or T-levels as a general qualification for every undergraduate degree course.
Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits and offers can vary. If you would like to check the eligibility of your qualifications before submitting an application, please contact the Undergraduate Admissions Office for advice and guidance.