Marketing / French

• You will gain accreditation from the Chartered Institute of Marketing (CIM);
• You will develop an insight into the world of enterprise;
• You will understand the impact of changes in the business environment e.g. economic events.

• Digital Marketing; 
• Social Media; 
• Changes in the regulatory and legal environment;
• Strategic marketing;
• Business strategies;
• French Language and Culture.

• A broad understanding of management and marketing in practice;
• The ability to communicate in both English and French simultaneously;
• In-depth knowledge of trade and commerce in both the public and private sector;
• A solid grasp in the complexity of management challenges and the combined impact of the economic, financial, human and legal issues that leaders encounter;
• On successful completion of this degree you can apply for 50% exemption from the professional CIM Diplomas. 

Our Staff

All of the lecturers in the Department of Modern Languages are qualified to PhD level and are research active specialists in their chosen field. We also employ highly qualified and experienced language tutors, and native-speakers, who will ensure that your learning is of the highest possible quality and who will provide you with constant support through your years of study.

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

• Marketing Executive;
• Market Researcher;
• Advertising Copywriter;
• Advertising Account Planner;
• Media Planner;
• Media Buyer;
• Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing/ French will equip you with the following skills:

• Improved numeracy skills and the ability to research, interpret and use statistics;
• Deep understanding of the causes and effects of economic and other external changes;
• The ability to communicate clearly in a written and spoken form;
• Effective problem solving;
• Analytical and creative thinking skills;
• Decision-making;
• The ability to work independently and as part of a team;
• Time-Management and organisational skills;
• The ability to communicate in writing and orally in both French and English;
• Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

What will you learn?

The breakdown below will provide you with an illustration of what you may study during the four-year degree scheme.

In the first year you may discover:

• Fundamental principles of marketing;
• Marketing in a business context;
• French language (oral, aural, translation and writing); 
• Management;
• Finance;
• European Culture and Politics; 
• French literature and film;
• Tourism.

In the second year you may explore:

• The production of campaigns;
• Strategic marketing;
• Consumer behaviour;
• Management research methods;
• French language (aural, writing, oral and translation); 
• Branding;
• Business to Business marketing;
• The language of French Business; 
• Customer relationship management;
• Human resource management.

In the third year you may study,  you will embark on your year abroad, which can be sent studying in one of partnered French universities, or embark on a year undertaking a work placement in a French speaking country. Other opportunities include the British Council English Language Assistantship Programme, where you will assist in the English Language development within a primary or secondary school in France or a French speaking country. 

In your final year you may: 

• Marketing Communications;
• The nature and importance of international marketing and global brand awareness;
• Qualitative and Quantitative analysis of marketing situations;
• French language (oral, aural and writing); 
• TESOL; 
• Choose from a range of modules ranging from Literature, Film, Culture, Business; 
• Create the crown jewel of your undergraduate years, your Dissertation, based on extensive original research, written in French.
• Formulation of effective marketing plans;
• And undertake a compulsory independent research project.

How will I be taught? 

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic.