Marketing / French

• You will gain accreditation from the Chartered Institute of Marketing (CIM);
• You will develop an insight into the world of enterprise;
• You will understand the impact of changes in the business environment e.g. economic events.

• Digital Marketing; 
• Social Media; 
• Changes in the regulatory and legal environment;
• Strategic marketing;
• Business strategies;
• French Language and Culture.

• A broad understanding of management and marketing in practice;
• The ability to communicate in both English and French simultaneously;
• In-depth knowledge of trade and commerce in both the public and private sector;
• A solid grasp in the complexity of management challenges and the combined impact of the economic, financial, human and legal issues that leaders encounter;
• On successful completion of this degree you can apply for 50% exemption from the professional CIM Diplomas. 

Our Staff

All of the lecturers in the Department of Modern Languages are qualified to PhD level and are research active specialists in their chosen field. We also employ highly qualified and experienced language tutors, and native-speakers, who will ensure that your learning is of the highest possible quality and who will provide you with constant support through your years of study.

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

* Also available partially or entirely through the medium of Welsh

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

• Marketing Executive
• Market Researcher
• Advertising Copywriter
• Advertising Account Planner
• Media Planner
• Media Buyer
• Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing/ French will equip you with the following skills:

• Improved numeracy skills and the ability to research, interpret and use statistics
• Deep understanding of the causes and effects of economic and other external changes
• The ability to communicate clearly in a written and spoken form;
• Effective problem solving
• Analytical and creative thinking skills
• Decision-making
• The ability to work independently and as part of a team
• Time-Management and organisational skills
• The ability to communicate in writing and orally in both French and English;
• Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department.