Digital Marketing

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You are viewing this course for September start 2024

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting edge skills in disciplines such as Customer Acquisition, Analytics, eCommerce strategy, Digital (Website) Development and Programming, Content Marketing, Digital CRM, Digital Communications (including Social Media Marketing), Digital Promotion and User Experience. Areas that are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates this subject coverage provides.

Course Overview

Why study BSc Digital Marketing at Aberystwyth University?

Digital Marketing is now fully integrated across all marketing disciplines and it is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline.

In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity.

Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules.

Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules September start - 2024

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.


Module Name Module Code Credit Value
Programming for the Web CS25320 20
Web Design and the User Experience CS22620 20
Applied Brand Management AB27420 20
Consumer and Buyer Behaviour * AB27220 20
Marketing Management * AB27120 20
Research Methods * AB25320 20


Module Name Module Code Credit Value
Digital Marketing AB37220 20
Dissertation * AB35540 40
Global Marketing AB37320 20
Marketing and Digital Marketing Communication AB37120 20
Strategic Leadership * AB35120 20

* Also available partially or entirely through the medium of Welsh


Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and financially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics
  • Deep understanding of the causes and effects of economic and other external changes
  • The ability to communicate clearly in a written and spoken form
  • Effective problem solving
  • Analytical and creative thinking skills
  • Decision-making
  • The ability to work independently and as part of a team
  • Time-Management and organisational skills
  • Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Teaching & Learning

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

During the first year of this course, you will have the opportunity to study from the range of modules including:

  • Marketing Principles and Contemporary Practice
  • Web Design
  • Information Security
  • Data Analytics
  • Fundamentals of Management and Business
  • Understanding the Economy
  • Fundamentals of Accounting and Finance.

During the second year, you will study the following:

  • Web Design and the User Interface
  • Programming for the Web
  • Consumer and Buyer Behaviour
  • Applied Brand Management
  • Digital Research Methods
  • Marketing Management.

In your third and final year, the range of modules available will be as follows:

  • Digital Marketing (Strategy)
  • Digital Marketing Communications
  • Digital Analytics
  • Digital Marketing Dissertation
  • Strategic Leadership.

How will I be taught? 

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic. 

Typical Entry Requirements

UCAS Tariff 120 - 96

A Levels BBB-CCC

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:

International Baccalaureate:

European Baccalaureate:
75%-65% overall

English Language Requirements:
See our Undergraduate English Language Requirements for this course. Pre-sessional English Programmes are also available for students who do not meet our English Language Requirements.

Country Specific Entry Requirements:
International students whose qualification is not listed on this page, can check our Country Specific Entry Requirements for further information.

The University welcomes undergraduate applications from students studying the Access to Higher Education Diploma or T-level qualifications, provided that relevant subject content and learning outcomes are met. We are not able to accept Access to Higher Education Diplomas or T-levels as a general qualification for every undergraduate degree course.
Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits and offers can vary. If you would like to check the eligibility of your qualifications before submitting an application, please contact the Undergraduate Admissions Office for advice and guidance.

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