BSc

Digital Marketing

This course is available through Clearing.
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BSc Digital Marketing Code N590 Clearing places available – 0800 121 40 80

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Key Facts

N590
  • UCAS Tariff

    96 - 120

  • Course Length

    3 Year

Further details on entry requirements

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Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting edge skills in disciplines such as Customer Acquisition, Analytics, eCommerce strategy, Digital (Website) Development and Programming, Content Marketing, Digital CRM, Digital Communications (including Social Media Marketing), Digital Promotion and User Experience. Areas that are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates this subject coverage provides.

Student Satisfaction and Employability Results

91% overall satisfaction for the Aberystwyth Business School (NSS 2020). 

Top 10 in the UK for Teaching Quality for the subject of Business & Management Studies (The Times and Sunday Times Good University Guide 2019)

97% of our graduates were in work or further study within 6 months, 3% more than Business and Administrative Studies graduates nationally (HESA 2018*)

Overview

Why study BSc Digital Marketing at Aberystwyth University?

Digital Marketing is now fully integrated across all marketing disciplines and it is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline.

In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity.

Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules.

Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Core

Module Name Module Code Credit Value
Data Analytics AB15220 20
Fundamentals Of Accounting And Finance AB11120 20
Fundamentals Of Management And Business * AB15120 20
Fundamentals Of Web Development * CS11010 10
Information Security * CS11110 10
Marketing Principles And Contemporary Practice * AB17120 20
Understanding The Economy AB13120 20

* Also available partially or entirely through the medium of Welsh

Core

Module Name Module Code Credit Value
Applied Brand Management AB27420 20
Consumer And Buyer Behaviour * AB27220 20
Marketing Management * AB27120 20
Programming For The Web CS25320 20
Research Methods AB25320 20
Web Design And The User Experience CS22620 20

* Also available partially or entirely through the medium of Welsh

Employability

Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and financially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics
  • Deep understanding of the causes and effects of economic and other external changes
  • The ability to communicate clearly in a written and spoken form
  • Effective problem solving
  • Analytical and creative thinking skills
  • Decision-making
  • The ability to work independently and as part of a team
  • Time-Management and organisational skills
  • Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Learning & Teaching

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

During the first year of this course, you will have the opportunity to study from the range of modules including:

  • Marketing Principles and Contemporary Practice
  • Web Design
  • Information Security
  • Data Analytics
  • Fundamentals of Management and Business
  • Understanding the Economy
  • Fundamentals of Accounting and Finance.

During the second year, you will study the following:

  • Web Design and the User Interface
  • Programming for the Web
  • Consumer and Buyer Behaviour
  • Applied Brand Management
  • Digital Research Methods
  • Marketing Management.

In your third and final year, the range of modules available will be as follows:

  • Digital Marketing (Strategy)
  • Digital Marketing Communications
  • Digital Analytics
  • Digital Marketing Dissertation
  • Strategic Leadership.

How will I be taught? 

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic. 

Typical Entry Requirements

UCAS Tariff 96 - 120

A Levels 96-120 UCAS Tariff

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:
MMM-DDM

International Baccalaureate:
26-30

European Baccalaureate:

The University welcomes applications from students studying the Access to Higher Education Diploma. Our inclusive admissions policy values breadth as well as depth of study. Applicants are selected on their own individual merits, and offers can vary. If you are studying a qualification not listed on this page, please get in touch with the Undergraduate Admissions Office for further advice. Details about the country-specific qualifications the University accepts can be found on our country-specific pages. For further information, contact ug-admissions@aber.ac.uk

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