International Business and Marketing

You are viewing this course for September start 2024

This is our most popular programme, providing you with the frameworks and concepts of business management and leadership alongside the technical and communication perspectives associated with the marketing profession.

When choosing to study the International Business and Marketing degree you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on strategy level thinking that includes financial, operational, marketing and globalisation perspectives.

Typical Entry Requirements

Entry Requirements 2:2 Bachelors (Honours) degree, or equivalent, in any discipline.  Non-graduates will be considered individually based on relevant work experience and/or professional qualifications.

English Language Requirements IELTS 6.0 with minimum 5.5 in each component, or equivalent

Other Requirements Applicants are encouraged to submit an up-to-date CV as part of their application.

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Course Overview

To conceive and implement strategy requires considerable analytical powers. A focus of this degree is to equip you with the key skills you need such as primary and secondary national and international market research, recognising and ameliorating the impact of cultural differences on business efficacy, implementing an outcome-based (objective) marketing strategy and systematically monitoring the external and internal parameters to maintain projected revenue and profitability growth.

Central to this is the examination of the forces that shape the international business environment and their impact on the operations and strategic outlook of international companies necessary to flourish within dynamic business ecosystems. The course also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the course, you will apply your learning to contemporary case studies in international business and international marketing.

About this course


One year full-time. The academic year (September to September) is divided into three semesters: September to January; January to June; June to September.


Assessment takes the form of research proposals including a related bibliographic element, case studies, oral assessments and essays. Each student will complete a MSc dissertation worth 60 credits, which deals with an area of chosen study in the third semester. 

Course Fees:

Please see the tuition fee pages for current tuition fees. Please note that all fees are subject to an annual increase.


Funding opportunities may be available, please check our funding calculator for details.

Modules September start - 2024

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.


Module Name Module Code Credit Value
Financial Analysis and Decision Making ABM1120 20
Global Marketing ABM7220 20
International Business Environment ABM3220 20
Managerial Report ABM5560 60
Marketing Managment Strategy ABM7120 20
People and Organizations ABM5320 20


Module Name Module Code Credit Value
International Commercial Law LAM0720 20
Project Management Tools and Techniques ABM2920 20

* Also available partially or entirely through the medium of Welsh


By studying this degree you will develop your understanding of organisational behaviour and structure, and be able to research, interpret and use business and financial data.

Potential careers include:

  • Accountancy
  • Banking
  • Insurance
  • Underwriting
  • Risk Management
  • Retail
  • Distribution and Logistics
  • Marketing
  • Market Research
  • Advertising
  • Copywriting
  • Media
  • Public Relations.

Transferable skills include:

  • Improved numeracy skills and the ability to research, interpret and use statistics
  • Deep understanding of the causes and effects of international business, marketing and other external changes
  • The ability to communicate clearly in a written and spoken form
  • Effective problem-solving
  • Analytical and creative thinking skills
  • Decision-making
  • The ability to work independently and as part of a team
  • Time-Management and organisational skills
  • Self-motivation and self-reliance.

Teaching & Learning

You will be taught by expert academic staff across lectures, tutorials and seminars. In addition to individual essays and written exams in some modules, students are assessed on a wide range of activities that involve group work and/or require report-writing, presentation and research skills. Several modules are entirely coursework assessed.

Modules include:

  • Financial Analysis and Decision Making
  • Global Marketing
  • International Business Environment
  • International Commercial Law
  • Strategy and Management Report
  • Marketing Management Strategy
  • People and Organisations.

A final dissertation will also need to be submitted for completion of your MSc.