MSc

International Business and Marketing

Key Facts

Course Code N128
  • Qualification

    MSC

  • Typical Course Length

    1 Year

Apply Now

The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

Overview

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

Course Details

Duration:

One year full-time. The academic year (September to September) is divided into three semesters: September to January; January to June; June to September.

Assessment:

Assessment takes the form of; research proposals including a related bibliographic element, case studies, oral assessments and essays. Each student will complete a MSc dissertation worth 60 credits, which deals with an area of chosen study in the third semester. 

Entry Requirements:

A good Honours Degree (or its equivalent) plus satisfactory references from your University. Previous experience in a relevant subject is necessary.

English Language Requirements:

If you have a Bachelor’s degree from a UK University, you do not need to take an English proficiency test.

Non-native English speakers who do not meet this requirement must obtain IELTS 6.0, or equivalent in a University-recognised alternative qualification or test of academic English language proficiency. For further information please see our English Language requirements page

Course Fees:

Please see the tuition fee pages for current tuition fees. Please note that all fees are subject to an annual increase.

Funding:

Funding opportunities may be available, please check our funding calculator for details.

Modules

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Core

Module Name Module Code Credit Value
Financial Analysis and Decision Making ABM1120 20
International Business Environment ABM3220 20
People and Organizations ABM5320 20
Marketing Managment Strategy ABM7120 20
Global Marketing ABM7220 20
International Commercial Law LAM0720 20
Managerial Reports ABM5560 60

Options

Module Name Module Code Credit Value

* Also available partially or entirely through the medium of Welsh

Employability

Potential careers:

  • Accountancy;
  • Banking;
  • Insurance;
  • Underwriting;
  • Risk Management;
  • Retail;
  • Distribution and Logistics;
  • Marketing;
  • Market Research;
  • Advertising;
  • Copywriting;
  • Media;
  • Public Relations.

Transferable skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics;
  • Deep understanding of the causes and effects of international business, marketing and other external changes;
  • The ability to communicate clearly in a written and spoken form;
  • Effective problem-solving;
  • Analytical and creative thinking skills;
  • Decision-making;
  • The ability to work independently and as part of a team;
  • Time-Management and organisational skills;
  • Self-motivation and self-reliance.

Learning & Teaching

You will be taught by expert academic staff across lectures, tutorials and seminars. In addition to individual essays and written exams in some modules, students are assessed on a wide range of activities that involve group work and/or require report-writing, presentation and research skills. Several modules are entirely coursework assessed.

Semester One: 

  • International Commercial Law
  • People and Organisations
  • Marketing Management Strategy

Semester Two:

  • Financial Analysis and Decision Making
  • International Business Environment
  • Global Marketing

A final dissertation will also need to be submitted for completion.