Typical Course Length
In order to bring about positive change for societal and environmental good, it is first necessary to understand why humans behave in the ways that they do, both individually and as groups and organisations. Considering the national and global challenges currently faced in the areas of politics, the environment, agriculture, health, education, and other sectors, this has never been more urgent.
Behavioural insight is employed by experts and practitioners in numerous, diverse subject areas and professional applications; indeed, psychological understanding is at the core of the work of many geographers, international relations and business leadership experts, for example, as they seek to optimise human behaviour in niche domains.
On this degree you will design innovative, evidence-based solutions that meet the behaviour change challenges observed in professional and real-world contexts, as provided by our external collaborators, and learn how to communicate these ideas to both specialist and non-specialist audiences.
Degree type: MSc
Course code: C801
Duration: 1 year (full-time) or 2 years (part-time).
Entry requirements: A good 2i Bachelors (Honours) degree, or equivalent with satisfactory portfolio. Non-graduates will be considered individually based on relevant work experience.
Contact time: Approximately 10-14 hours a week in the first two semesters, then mutually agreed contact time with assigned supervisor.
Fees: £8,500 (FT), £4,250 (PT)
This innovative degree draws on multi- and transdisciplinary scholarship from the Department of Psychology, Department of Geography and Earth Sciences, Aberystwyth Business School and the Department of International Politics.
You will firstly be introduced to the psychology of human behaviour and mechanisms of behaviour change from numerous psychological perspectives (including evolutionary, cognitive, social, biological and developmental branches of psychology). You will also learn about the structural, institutional, and systemic bases of behaviour, as well as the principles and practice of transdisciplinary dialogue and collaborative working.
Your optional modules and the dissertation will reflect your specialist discipline (choose from Geography, Psychology, Business or International Relations).
Specialist opportunities for Behaviour Change students at Aberystwyth include:
- a thorough psychological grounding in behaviour change as well as a comprehensive sociological foundation
- tuition in quantitative and qualitative research methods
- numerous coursework assessments and dissertation options based on experiential stakeholder-posed behavioural challenges
- transdisciplinary working which will facilitate the cross-pollination of individual perspectives from students' differing disciplines
- guest lectures from external collaborators such as Public Health Wales, Natural Resources Wales, Dwr Cymru (Welsh Water), local businesses and the Welsh Government.
According to the QS 2019 Global Skills Gap Report, the current most important employability skills are problem-solving, communication, and teamwork; the top three skills gaps are in problem-solving, resilience, and communication; and employers are the least satisfied with their employees’ negotiating skills, leadership, and commercial awareness. Similarly, The Future of Jobs Report 2020 (World Economic Forum) lists analytical thinking and innovation, active learning and learning strategies, complex problem-solving, critical thinking and analysis, and creativity, originality and initiative in its Top 15 skills for 2025. Finally, a Pearson report, The Future of Skills: Employment in 2030, lists judgement and decision-making, fluency of ideas, active learning, systems evaluation, complex problem solving, management of personnel resources, and active learning amongst its top-ranking skills of the future. With its rigorous transdisciplinary approach, focus on skill development as well as knowledge advancement, and engagement with external collaborators in its design and delivery, our MSc Behaviour Change clearly places an emphasis on all of these employability skills.
Graduates of MSc Behaviour Change would be suited to roles in the health sector, business and management, local and national government, NGOs, lobbying, environmental planning and consultancy, and in any context in which it would be helpful, ethical, and desired to facilitate behaviour change.
Learning & Teaching
Core modules that you may study on this course include:
- The Psychology of Behaviour Change
- Transdisciplinary Dialogue
- Research with People
- Risk, Resilience and Behaviour in a Changing Environment.
You will also choose two modules from contributing departments (subject to availability) according to your own interests, which may include:
- Implementation Science (Psychology)
- Global Climate Change: Debates and Impacts (Geography)
- People and Organisations (Business)
- Global Challenges and the Future of International Relations Theory (International Politics)
- Managing Environmental Change in Practice (Geography)
- Marketing Management Strategy (Business).
Modes of teaching
You will be taught by expert academic staff across lectures, tutorials and seminars.
During the first two semesters (September to May), you will normally have 3-4 hours of direct contact time with your tutor per module, with an expectation of substantial guided and independent study time outside of the classroom. There will also be additional sessions working towards developing your dissertation. During semester 3 you will receive support from your assigned dissertation supervisor; contact time will be by mutual agreement.
Methods of assessment
You will be assessed through essays, report-writing and presentations (oral and poster), including mini conferences.