Tourism Management

Key Facts

Code N800
  • Typical A-level offer


  • Course Length

    3 Years

Further details on entry requirements

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The BSc Tourism Management degree at Aberystwyth combines the in-depth study of the UK and international tourism industry with the development of core business skills to equip you for the dynamic world of tourism. As a popular tourist destination itself, Aberystwyth offers an invaluable opportunity to study seaside and rural tourism at first-hand and within the wider national and international context.

Aberystwyth Business School: 90% student satisfaction (NSS 2016)

96% of undergraduates from the Aberystwyth Business School who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)

  • Overview
  • Course Content
  • Employability
  • Teaching, Learning and Assessment
  • Student Views


Why study Tourism Management at Aberystwyth?

  • This degree is engineered for those wanting a career in tourism - the world’s biggest industry
  • See your skills which include communication, time management, objective management improve with us
  • Take part in three day tours of a UK destination and a weeklong tour to an oversea tourism destination when you study with us
  • Taught by enthusiastic staff who are experts in the tourism sector
  • Receive expert advice by visiting speakers who are prominent in the industry who bring their professional experience to the classroom
Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Course Content

Welsh medium modules available

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Year 1 Core (60 Credits) You must pass a minimum of 100 credits overall to proceed to Part 2

Semester 1

Marketing Principles MM10120
Tourism Principles And Impacts MM19010

Semester 2

The Tourism System MM19120
Contemporary Case Studies In Tourism MM19210

Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language. You must pass a minimum of 100 credits overall to proceed to Part 2

Semester 1

Introduction To Management MM11000

Cyflwyniad I Rheolaeth MR10500

Semester 2

Introduction To Management MM11020

Cyflwyniad I Rheolaeth MR10520

Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Business Environment MM11200

Cyflwyniad I'r Amgylchedd Busnes MR10600

Semester 2

Business Environment MM11220

Cyflwyniad I'r Amgylchedd Busnes MR10620

Year 1 Electives Plus 20 credits of modules as approved by the School

Year 2 Core (80 Credits) You must pass a minimum of 100 credits to proceed to year 3.

Semester 1

Adventure Tourism MM39020
Destination And Attraction Management MM39120

Semester 2

Management Research Methods MM33920
International Tourism In Practice MM39220

Year 2 Options Choose 40 credits from the following list, you must take either MM30120 or MM33120

Semester 1

Marketing Management MM30120

Work Experience MM38000

Semester 2

Visitor Management BR24020

Strategic Marketing MM30320

Organisational Behaviour MM33120

Work Experience MM38020

Final Year Core (60 Credits) You must take

Semester 1

Sustainable Tourism MM39520

Semester 2

Tourism Marketing MM39420
Tourism Development And Planning MM39620

Final Year Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Independent Research Project In Management, Marketing And Tourism MM35000

Semester 2

Independent Research Project In Management, Marketing And Tourism MM35020

Prosiect Ymchwil Mewn Rheolaeth, Busnes A Marchnata MR35020

Final Year Options Choose 40 credits from the following list, ensure pre-requisites in Year 2 are fulfilled

Semester 1

International Marketing MM30420

Marketing Communications MM30520

Consumer Behaviour MM31420

Human Resource Management MM33520

Business Strategy MM34020

Semester 2

Small Business Management And Entrepreneurship MM32220

Business Leadership And Corporate Responsibility MM34220


What career prospects are there for you when you graduate?

Employability is embedded across our teaching. Our graduates have been successful in seeking employment in the following;

  • Marketing Executive
  • Travel Agency Manager
  • Tourist Information Centre Manager
  • Tour Manager
  • Tourism officer
  • Event Organisation
  • Hotel Manager
  • Customer Service sector
  • Outdoor pursuits manager

 What skills will I acquire from this degree?

Studying for a degree in Tourism Management will equip you with a range of transferable skills which are highly valued by employers. These include:

  • the ability to research, interpret and analyse business and financial data
  • the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
  • effective problem-solving
  • analytical and creative thinking skills
  • decision-making
  • the ability to work independently
  • time-management and organisational skills, including the ability to meet deadlines
  • self-motivation and self-reliance
  • team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement

Year in Employment scheme (YES)

The University operates a Year in Employment scheme (YES), which offers you a fantastic opportunity to take a year out between your second and third year to work in an organisation in the UK or overseas. YES provides a very rewarding and worthwhile experience, both personally and professionally, and can help you to stand out from the crowd in a very competitive job market. The University’s Career Service will help you to explore your options and secure a suitable work placement. 

GO Wales

GO Wales is administered by the University’s Career Service, working with local businesses to create paid work placements of a few weeks’ duration for students. It gives you the opportunity to gain valuable work experience which will enhance your CV and make you more attractive to potential employers.

Teaching, Learning and Assessment

What will I learn?

In your first year you will explore;

  • Tourism principles
  • Tourism system
  • Marketing principles
  • The business environment and management
  • And acquire basic communication skills in either French or Spanish

In your second year you will investigate;

  • Adventure Tourism and outdoor recreation
  • Destination and attraction management
  • International Tourism

In your third year you will discover;

  • Sustainable tourism
  • Tourism marketing
  • Development and planning
  • Your independent research project

How will I be taught?

We deliver our courses in the medium of lectures, seminars and tutorials.

You will be assessed through essays, business plans, reports, reflective journals, projects, presentations and examinations.

Further information:

We will assign you a personal tutor who will be with you throughout your degree, this person will help you any problems whether these are academic-related or personal issues. 

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.

You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Student Views

Aberystwyth is the perfect place to study tourism, as it is a popular tourism destination. I especially like the size of the course: in our year we are a group of around 25 students which enables us to go on many field trips and study tours. The lecturers are experienced and very helpful and over the past three years we've got to know them very well. The course structure is flexible so you can concentrate on areas that you enjoy! Katja Christiane Poguntke

Entry Requirements

A Levels BBC

GCSE requirements (grade C min):
English or Welsh, Mathematics

BTEC National Diploma:

International Students

International Baccalaureate:
25 points overall

European Baccalaureate:
75% overall

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