The BSc Tourism Management degree combines the in-depth study of domestic and international tourism industry with the development of core business skills to equip you for the dynamic and exciting industry. As a popular tourist destination itself, Aberystwyth offers an invaluable opportunity to study seaside and rural tourism, first-hand, and within the wider national and international context.
Aberystwyth Business School: Top 10 in the UK for student satisfaction for teaching on subjects of Marketing/ Economics/ Finance (NSS 2017)
95% of our graduates were in work or further study within 6 months, 2% more than Business and Administrative Studies graduates nationally. (HESA 2017)
Why study Tourism Management at Aberystwyth?
- This degree is engineered for those wanting a career in tourism - the world’s biggest industry.
- See your skills which include communication, time management, objective management improve with us.
- Take part in three day tours of a UK destination and a week-long tour to an overseas tourism destination when you study with us.
- Taught by enthusiastic staff who are experts in the tourism sector.
- Receive expert advice by visiting speakers who are prominent in the industry who bring their professional experience to the classroom.
Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.
Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.
Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.
- Adventure Tourism *
- Destination and Attraction Management
- International Tourism in Practice
- Management Research Methods
- Employability Skills for Professionals
- Marketing Management *
- Organisational Behaviour *
- Strategic Marketing *
- Visitor Management
* Also available partially or entirely through the medium of Welsh
- Independent Research Project in Management, Marketing and Tourism *
- Sustainable Tourism
- Tourism Development and Planning
- Tourism Marketing
- Business Strategy *
- Consumer Behaviour
- Human Resource Management *
- International Marketing *
- Marketing Communications
- Business Leadership and Corporate Responsibility
- Small Business Management and Entrepreneurship
* Also available partially or entirely through the medium of Welsh
What career prospects are there for you when you graduate?
Employability is embedded across our teaching. Our graduates have been successful in seeking employment in the following:
- Marketing Executive;
- Travel Agency Manager;
- Tourist Information Centre Manager;
- Tour Manager;
- Tourism officer;
- Event Organisation;
- Hotel Manager;
- Customer Service Sector;
- Outdoor Pursuits Manager.
What skills will I acquire from this degree?
Studying for a degree in Tourism Management will equip you with a range of transferable skills which are highly valued by employers. These include:
- Ability to research, interpret and analyse business and financial data;
- Ability to express ideas and communicate information in a clear and structured manner, in both written and oral form;
- Effective problem-solving;
- Analytical and creative thinking skills;
- Ability to work independently;
- Time-management and organisational skills, including the ability to meet deadlines;
- Self-motivation and self-reliance;
- Team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement.
What work experience opportunities exist whilst studying?
Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.
Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department.
Teaching & Learning
What will I learn?
The breakdown below will provide you with an illustration of what you may study during the three year degree scheme.
In your first year you will explore:
- Tourism principles;
- Tourism system;
- Marketing principles;
- The business environment and management;
- And acquire basic communication skills in either French or Spanish.
In your second year you will investigate:
- Adventure Tourism and outdoor recreation;
- Destination and attraction management;
- International Tourism.
In your third year you will discover:
- Sustainable tourism;
- Tourism marketing;
- Development and planning;
- Your independent research project.
How will I be taught?
We deliver our courses in the medium of lectures, seminars and tutorials.
You will be assessed through essays, business plans, reports, reflective journals, projects, presentations and examinations.
We will assign you a personal tutor who will be with you throughout your degree, this person will help you any problems whether these are academic-related or personal issues.
You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.
You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.
Aberystwyth is the perfect place to study tourism, as it is a popular tourism destination. I especially like the size of the course: in our year we are a group of around 25 students which enables us to go on many field trips and study tours. The lecturers are experienced and very helpful and over the past three years we've got to know them very well. The course structure is flexible so you can concentrate on areas that you enjoy! Katja Christiane Poguntke
Typical Entry Requirements
A Levels BBC
GCSE requirements (grade C min):
English or Welsh, Mathematics
BTEC National Diploma:
28 points overall
Applicants are considered on their individual merits and offers can vary. For further information, please contact email@example.com