BA Spanish with Marketing

The information on this page relates to September 2016 entry. For 2017 information, including grade requirements, please check our prospectus.

The Spanish with Marketing degree is a Major Minor programme, meaning that you will spend two thirds of your time in the Department of European Languages studying Spanish and one third of your time studying Marketing in the School of Management and Business. In studying Marketing with Spanish degree at Aberystwyth University you will come to realise that Marketing is central to our everyday lives. This exciting and dynamic subject will combine elements of consumer behaviour, psychology, management, human resources and culture. Our marketing programmes are professionally accredited by the Chartered Institute of Marketing so you can be sure you will be kept up to date with all the latest marketing trends. Aberystwyth is an accredited CIM study centre, so you can study for the CIM diploma whilst studying for a degree, or at the end of your study period before graduation. Combining your studies with Spanish language will enhance your employability and awareness of how the theories and marketing concepts are applied differently within each nation. This course accommodates beginners and advanced Spanish speakers, and involves spending a year abroad in Spain or other Spanish-speaking countries in your third year to encourage and further develop your linguistic skills. The University also offers Marketing and French as a Joint Honours degree (see details for NR51).

Top 5 in the UK for student satisfaction in the subject area of Spanish (NSS 2016)

Department of Modern Languages: 96% student satisfaction (NSS 2016)

96% of undergraduates from the Department of Modern Languages who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)

School of Management and Business: 90% student satisfaction (NSS 2016)

96% of undergraduates from the School of Management and Business who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)


The Marketing degree scheme combines the traditional aspects of the discipline with study of its newly emerging issues - notably the rapidly changing use of information technology and digital media for marketing purposes. As a graduate of the Aberystwyth Marketing degree, you will be equipped with the multidisciplinary understanding of marketing which employers increasingly demand. Your Marketing modules are complemented by linguistic and cultural modules including Spanish Civilization, Spanish Language and Language in Society. 

Why study Marketing at Aberystwyth? 

Our various Marketing programmes are accredited by the Chartered Institute of Marketing (CIM) as part of the ‘Dual Awards’ scheme. This means that, on successful completion of your Marketing degree, you will be able to gain exemption from 50% of the CIM Professional Diploma exams. 

You will be taught with both academic rigour and a consistent emphasis on the practical application of what you learn to the business environment. The School of Management and Business has an excellent reputation for the quality of its courses and for the success of its graduates across a wide variety of careers and contexts. The most recent figures for the National Student Survey showed a very high satisfaction rate with the course, so you can be sure that you will receive a very high-quality learning experience. 

Our lecturers are actively engaged in academic and policy-oriented research and consulting. Many have a business, as well as an academic background, allowing them to inform you of the latest developments in your subject and pass on a practical awareness of the contemporary business environment. Our programmes are supported by visiting speakers who also bring their professional experience to the classroom. 

Teaching in the School of Management and Business is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organizations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.

We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.

Our Staff

All of the lecturers in the Dept of Modern Languages are qualified to PhD level and are research active. We also employ language tutors, some of whom have a PhD, and all of whom are experienced teachers. We occasionally employ native-speakers from our partner universities abroad (lectors) who come to us highly recommended on the basis of their academic achievement at the home university, and many of whom have trained as teachers. The fourth group is part-time staff who are employed on the basis of their expertise in a particular specialist area.  

Students at the Aberystwyth University School of Management and Business are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Course Content

Welsh medium modules available

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Year 1 Core (20 Credits) You must pass 100 credits overall to proceed to Part 2

Semester 1

Marketing Principles MM10120

Year 1 Options SPANISH ADVANCED: you must take

Semester 1

Spanish Language Advanced SP19900

Semester 2

Spanish Language Advanced SP19930

Year 1 Options SPANISH BEGINNERS: you must take

Semester 1

Spanish Language (beginners) SP10700

Semester 2

Spanish Language (beginners) SP10740

Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Business Environment MM11200

Cyflwyniad I'r Amgylchedd Busnes MR10600

Semester 2

Business Environment MM11220

Cyflwyniad I'r Amgylchedd Busnes MR10620

Year 1 Options SPANISH ADVANCED: you must take SP10610 and must also choose an additional 40 credits of the following or other Level 1 content modules:

Semester 1

Introduction To European Film EL10500

Language, Culture, And Identity In Europe EL10800

Hispanic Civilization SP10610

Semester 2

Introduction To European Film EL10520

Language, Culture, And Identity In Europe EL10820

Hanes A Diwylliant Ewropeaidd IE10420

Year 1 Options SPANISH BEGINNERS: you must choose 40 credits of the following or other Level 1 content modules:

Semester 1

Introduction To European Film EL10500

Language, Culture, And Identity In Europe EL10800

Semester 2

Introduction To European Film EL10520

Language, Culture, And Identity In Europe EL10820

Hanes A Diwylliant Ewropeaidd IE10420

Year 2 Core (30 Credits) You must take:

Semester 1

Spanish Language SP20100

Semester 2

Spanish Language SP20130

Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language. You must pass a minimum of 100 credits to proceed to year 3

Semester 1

Marketing Management MM30120

Rheolaeth Marchnata MR30720

Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 2

Strategic Marketing MM30320

Marchnata Strategol MR30320

Year 2 Options You must choose 50 credits of the following SP, EL or IC modules but note that you must include a minimum of 10 credits of SP modules:

Semester 1

Romance Linguistics EL20220

Extended Essay Module EL20500

Language Of Business And Current Affairs 1 SP20310

Seeing Spain Through Cinema SP25020

Semester 2

Extended Essay Module EL20510

Spanish American Cinema SP26120

Cuban Cinema Of The Revolution: Crisis, National Identity And The Critique Of Contemporary Society SP27020

Both Semesters

Teaching English To Speakers Of Other Languages IC31920

Year 3 Core (40 Credits) You must take these modules during your year abroad

Semester 1

Abroad Year Dummy MMS0000

Semester 2

Abroad Year Dummy MMS0040

Year 3 Core (80 Credits) During your Year Abroad your registration will be as follows:

Semester 1

Year Abroad Assessment SPS0000

Semester 2

Year Abroad Assessment SPS0080

Final Year Core (30 Credits) You must take:

Semester 1

Spanish Language SP30100

Semester 2

Spanish Language SP30130

Final Year Options You MUST take one of the listed 20 credit Marketing modules in each semester

Semester 1

International Marketing MM30420

Marketing Communications MM30520

Consumer Behaviour MM31420

Semester 2

Marketing Case Studies MM31220

Final Year Options You must choose 50 credits of the following SP, EL, IC or IE modules but note that you must include a minimum of 10 credits of SP modules:

Semester 1

Dissertation EL30100

Romance Linguistics EL30320

Extended Essay Module EL30500

Seeing Spain Through Cinema SP35020

Reading Late 19th Century Literature SP35120

Semester 2

Dissertation EL30120

Extended Essay Module EL30510

Patagonia Gyfoes IE30420

Actualidades SP31410

Cuban Cinema Of The Revolution: Crisis, National Identity And The Critique Of Contemporary Society SP37020

Both Semesters

Teaching English To Speakers Of Other Languages IC31920


A degree in Marketing will prepare you for a career as a marketing executive, market researcher, advertising copywriter, advertising account planner, media planner, media buyer, event organizer, public relations account executive, public relations officer and sales promotion account executive. Opportunities for management and analysis roles will exist with many employers in the private, public and voluntary sectors. 

Added to this, modern linguists are amongst the most employable graduates. Many of our students go on to teach the languages they themselves have learned and a high proportion of our graduates go into administrative and managerial posts. A degree from the European Language department is a qualification which opens the door to many professions in Britain, such as the Civil Service, tourism, social work, librarianship, publishing and broadcasting, but our degrees also take our students across the world.
Your year abroad will set you apart from the majority of graduates, demonstrating your ability to live in a foreign environment, and immerse yourself in a different culture. Alongside this, the university will offer you a range of initiatives to help improve your employability skills. 

Paid work and work experience opportunities are available in the university and the town, and the Careers Advisory Service are able to assist you in planning your future, putting together a CV, and looking for work during and after your studies. Furthermore, the University’s Personal Development Portfolio, in which you record and reflect on your academic studies, the development of your skills and your plans for the future is a useful way of tracking your progress through your studies, and can help you to decide what career might be suitable for you.

Transferable Skills

Studying for a degree in Marketing will equip you with a range of transferable skills which are highly valued by employers. These include:
• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
• effective problem-solving
• analytical and creative thinking skills
• decision-making
• the ability to work independently
• time-management and organisational skills, including the ability to meet deadlines
• self-motivation and self-reliance
• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement
• research skills

In addition you will gain:

• an understanding of organisational behaviour and structure
• improved numeracy skills and the ability to research, interpret and use business and financial data
• an appreciation of the causes and effects of economic and other external changes

Year in Employment scheme (YES)

The University operates a Year in Employment Scheme (YES), which offers you a fantastic opportunity to take a year out between your second and third year to work in an organisation in the UK or overseas. YES provides a very rewarding and worthwhile experience, both personally and professionally, and can help you to stand out from the crowd in a very competitive job market. The University’s Career Service will help you to explore your options and secure a suitable work placement.

Teaching, Learning and Assessment

What will you learn? 

In the first year you will be introduced to the fundamental principles of marketing and to an understanding of the business context in which they need to be applied, both in your studies and in your future career. A wide range of elective modules enable you investigate specialist areas such as management, finance or tourism. No prior knowledge is assumed or is necessary. Your Spanish tuition will stimulate your academic interest in languages. By joining these two disciplines, this course will help you deepen your linguistic fluency and equip you with skills vital for work in the field. 

In the second year you will apply the analytical skills you have gained in the first year to the creative aspects of marketing, producing campaigns for all the different media in which the modern marketer has to function. You will examine strategic marketing, consumer behaviour and management research methods, with a choice of optional modules ranging from branding and business-to-business marketing, to customer relationship management and human resource management. There is also the option to undertake work experience, putting the theories you have learned in the classroom into practice in a real-world business setting. You will also be able to select from a range of optional modules in Spanish enabling you to tailor your course to suit your preferences. You will spend your third year in a Spanish speaking country honing your language competence in the world of work and developing a wider understanding of the culturally different business environments. 

In your final year you will explore marketing communications and investigate the nature and importance of international marketing and global brand awareness, while optional modules allow you to focus on areas of particular interest. Through marketing case studies you will gain experience in the qualitative and quantitative analysis of marketing situations and the formulation of effective marketing plans. A compulsory independent research project provides the opportunity for you to specialize in a particular aspect of business management or marketing, while further developing your analytical, research and communication skills. 

How will you be taught? 

Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the Penglais campus. Your progression will be assessed via a variety of methods, including examinations, assessed essays, coursework, reports, projects and presentations. Coursework will develop your capacity to research, analyse and present data clearly and coherently, while seminars will help you hone your presentation and communication skills. 

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice. You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Key Information Set

Places available in Clearing

0800 121 40 80 (Freephone)

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Key Facts

UCAS Code: R4N5

Please note that the tariff below may not apply during Clearing. Contact us on 0800 121 40 80 or fill in the form above for more information.

Tariff Required: 280

Entry Requirements: Grade B in relevant A level Modern Language GCSE: Grade C in English or Welsh. Grade C in Mathematics.

Course Length: 4 Years

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