BA

Spanish with Marketing

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Key Facts

Code R4N5
  • Typical A-level offer

    BBC with B in Spanish unless to be studied as a beginner

  • Course Length

    4 Years

Further details on entry requirements

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If you are interested in a subject that is exciting, dynamic and one that will combine elements of consumer behaviour, psychology, management, human resources and culture of the Spanish Language, then the Aberystwyth Marketing degree is for you. This Spanish with Marketing degree will allow you to explore the changing use of information technology and digital media for marketing purposes and develop your language competencies and knowledge of Spanish culture. In addition, you will also have the opportunity to spend a year abroad in any Spanish speaking country. Aberystwyth University is accredited CIM Graduate Gateway centre, which means that you can study towards a CIM qualification whilst studying for a degree, or gain exemptions for certain CIM modules. 

[NSS/DLHE Awards]

Department of Modern Languages: 92% student satisfaction for the subject of Languages  (NSS 2018)

95% of our graduates were in work or further study within 6 months, 1% more than Language graduates nationally (HESA 2018*)

Aberystwyth Business School: 91% overall student satisfaction (NSS 2018)

97% of our graduates were in work or further study within 6 months, 3% more than Business and Administrative Studies graduates nationally (HESA 2018*)

Overview

Why study Spanish with Marketing at Aberystwyth University?

  • Study in the top 4 University in the UK and 1st in Wales for student satisfaction (NSS, 2016)
  • Upon successful completion of this degree you can apply for exemption from 50% of the CIM Professional Diplomas
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand
  • Taught by experts who are leading in the Marketing sector and research
  • You will have the opportunity to study or work in any Spanish speaking country for your year abroad, which will be during your third year at University
  • You will benefit from the intense 4 hours of language work per week (most Universities offer 2-3). 
Our Staff

All of the lecturers in the Department of Modern Languages are qualified to PhD level and are research active specialists in their chosen field. We also employ highly qualified and experienced language tutors, and native-speakers, who will ensure that your learning is of the highest possible quality and who will provide you with constant support through your years of study.

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Modules

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Employability

What career opportunities exist after graduation?

Employability is embedded across our teaching at Aberystwyth University. The Year Abroad is where our graduates are more distinguished than others. Upon successful completion of the Year Abroad, students return with an increased skill set, stronger language competencies and the ability to adapt in any situations.

Many of our graduates have explored a career in:

  • Marketing Executive
  • Market Researcher
  • Advertising Copywriter
  • Advertising Account Planner
  • Media Planner
  • Media Buyer
  • Public relations officers

Transferable Skills

Studying for a degree in Marketing will equip you with a range of transferable skills which are highly valued by employers. These include:
• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
• effective problem-solving
• analytical and creative thinking skills
• decision-making
• the ability to work independently
• time-management and organisational skills, including the ability to meet deadlines
• self-motivation and self-reliance
• research skills

In addition you will gain:

• an understanding of organisational behaviour and structure
• improved numeracy skills and the ability to research, interpret and use business and financial data
• an appreciation of the causes and effects of economic and other external changes

What work experience opportunities exist whilst studying? 

Click here to find out about the various opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Teaching & Learning

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the four year degree scheme.

During your four years at University, you will receive Spanish language classes which will include:

  • Oral
  • Written
  • Translation
  • Aural

In the first year you will discover;

  • Fundamental principles of marketing
  • Marketing in a business context
  • Management
  • Finance
  • Tourism
  • Elective modules may include: European film language and identity in Europe to name a few

In the second year you will explore;

  • The production of campaigns
  • Strategic marketing
  • Consumer behaviour
  • Management research methods
  • Branding
  • Business to Business marketing
  • Customer relationship management
  • Human resource management

Your third year will be spent abroad studying or working in any Spanish speaking country. Discover your year abroad opportunities here.

In your final year you will study:

  • Marketing communications
  • Semantics and Lexicography
  • The nature and importance of international marketing and global brand awareness
  • Qualitative and Quantitative analysis of marketing situations
  • Formulation of effective marketing plans
  • Actualiades
  • And undertake a compulsory independent research project

How will I be taught?

Our students are taught through lectures, small-group seminars and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating academic and non-academic. 

Discover More

Typical Entry Requirements

A Levels BBC with B in Spanish unless to be studied as a beginner

GCSE requirements (grade C min):
English or Welsh, Mathematics

BTEC National Diploma:
DMM with specified subjects

International Baccalaureate:
28 points overall with 5 points in Spanish at Higher Level unless to be studied as a beginner

European Baccalaureate:
68% with 70% in Spanish unless to be studied as a beginner

The University operates an inclusive admissions policy and our offers can vary. Please refer to our country-specific pages for details of the international qualifications we accept. For further information, contact ug-admissions@aber.ac.uk

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