BSc Marketing with Law

The Marketing with Law Degree (N5M1) at Aberystwyth University combines the expertise of the Aberystwyth Business School and the Aberystwyth Law School. The Marketing with Law Degree will provide you with a thorough grounding in the latest marketing theory and practice, along with a broad understanding of the law and its role in the society in which we live. The Marketing with Law Degree is accredited by the Chartered Institute of Marketing so you can be sure you will be kept up to date with all the latest marketing trends. Aberystwyth is an accredited CIM study centre, so you can study for the CIM diploma whilst studying for a degree, or at the end of your study period before graduation. Through the Marketing with Law Degree you will also gain the essential transferable skills that are highly sought after by employers.

Aberystwyth Business School: 90% student satisfaction (NSS 2016)

96% of undergraduates from the Aberystwyth Business School who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)

Aberystwyth Law School: 82% student satisfaction (NSS 2016)

100% of undergraduates who graduated from the Aberystwyth Law School in 2015 were in employment or further education six months after graduating (DLHE 2015)

Overview

The Marketing with Law degree is a major/minor programme, meaning that you will spend two-thirds of your time studying Marketing in the Aberystwyth Businses School, and one-third studying Law in the Aberystwyth Law School.

Why study Marketing with Law at Aberystwyth?

Our various Marketing programmes are accredited by the Chartered Institute of Marketing (CIM) as part of the ‘Dual Awards’ scheme. This means that, on successful completion of your Marketing degree, you will be able to gain exemption from 50% of the CIM Professional Diploma exams.

The Aberystwyth Business School has an excellent reputation for the quality of its courses and for the success of its graduates across a wide variety of careers and contexts. We believe in a teaching model which requires active student involvement rather than passive information-gathering, ensuring that you can meet the demands of potential employers on graduation.

Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organizations. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.

As well as being active researchers, our lecturers frequently have a business background, so that by applying their real-world knowledge to theoretical concepts, your learning experience is firmly located in the context of proper professional practice. We also believe strongly in a teaching model which requires active student involvement rather than passive information-gathering, ensuring that you can meet the demands of potential employers on graduation. Our programmes are supported by visiting speakers who also bring their professional experience to the classroom.

The Aberystwyth Business School has arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.

The Aberystwyth Law School is the oldest  in Wales, founded in 1901, and has an excellent reputation for the quality of its teaching and the expertise of its staff. Your learning is closely linked to the vigorous research activity carried out in the department, providing you with an outstanding, dynamic and up-to-date learning environment. You will benefit from a mature and well-stocked Law library, supplemented by generous electronic resources.

A number of Law modules are available through the medium of Welsh. Further details may be obtained here.

Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Aberystwyth Law School lecturers are mostly either qualified to PHD level or have professional experience and qualifications as practicing lawyers. Many staff also have a PGCE (Higher Education).

Course Content

Welsh medium modules available

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Year 1 Core (40 Credits) You must pass 100 credits overall to proceed to Part 2

Semester 1

Marketing Principles MM10120

Semester 2

Management And Marketing Skills And Analysis MM11520

Year 1 Options Core modules in Part I - Students must choose 40 credits of the following LA or GF modules dependant on language preference.

Semester 1

Cyfraith Ymrwymiadau GF13520

The Law Of Obligations LA13520

Foundations Of Law LA15710

Semester 2

Y Gyfraith Ar Waith GF11510

Law In Action LA11510

Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Business Environment MM11200

Cyflwyniad I'r Amgylchedd Busnes MR10600

Semester 2

Business Environment MM11220

Cyflwyniad I'r Amgylchedd Busnes MR10620

Year 1 Options You must take 20 credits from the list below or approved by the Marketing Degree Scheme Co-ordinator

Semester 1

Contemporary Marketing Practice MM10520

Managing Finance MM11400

Semester 2

Managing Finance MM11420

Year 2 Options LA or GF module dependant on language preference (plus a further 20 credits of LA or GF modules)

Semester 2

Cyfraith Cytundebau GF33820

Law Of Contract LA33820

Year 2 Core (40 Credits) You must take

Semester 1

Consumer Behaviour MM31420

Semester 2

Management Research Methods MM33920

Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Marketing Management MM30120

Rheolaeth Marchnata MR30720

Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 2

Strategic Marketing MM30320

Marchnata Strategol MR30320

Year 2 Options 80 credits of optional LA/GF Modules over Years 2 and 3

Final Year Core (60 Credits) You must take

Semester 1

Marketing Communications MM30520

Semester 2

Digital Marketing MM30620

Marketing Case Studies MM31220

Final Year Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

International Marketing MM30420

Marchnata Rhyngwladol MR30420

Employability

Career prospects

A degree in Marketing with Law will prepare you for a career as a marketing executive, market researcher, advertising copywriter, advertising account planner, media planner, media buyer, event organizer, public relations account executive, public relations officer and sales promotion account executive. Your legal knowledge and capacity for clarity of thought and reasoned argument will be valued by many businesses and organisations at local and national level.

Transferable Skills

Studying for a degree in Marketing with Law will equip you with a range of transferable skills which are highly valued by employers. These include:

• research and data analysis skills
• effective problem-solving and creative thinking skills
• a thorough grounding in information technology skills
• the ability to work independently
• time-management and organisational skills, including the ability to meet deadlines
• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
• self-motivation and self-reliance
• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement

Year in Employment scheme (YES)
The University operates a Year in Employment Scheme (YES), which offers you a fantastic opportunity to take a year out between your second and third year to work in an organisation in the UK or overseas. YES provides a very rewarding and worthwhile experience, both personally and professionally, and can help you to stand out from the crowd in a very competitive job market. The University’s Career Service will help you to explore your options and secure a suitable work placement.

GO Wales
GO Wales is administered by the University’s Career Service, working with local businesses to create paid work placements of a few weeks’ duration for students. It gives you the opportunity to gain valuable work experience which will enhance your CV and make you more attractive to potential employers.

Teaching, Learning and Assessment

What will I learn?

In the first year you will be introduced to the fundamental principles of marketing and to an understanding of the business context in which they need to be applied, both in your studies and in your future career. You will have the option to look at accounting and finance in different types of organisation, or put your theoretical marketing knowledge to the test through pitches in competition with your peers. In Law you will gain an understanding of the role of the law in society and will be introduced to key legal concepts. You will also study the law of contract, through which you will develop an appreciation of precedent and the use of legal argument based on case law.

In the second year you will apply the analytical skills you have gained in the first year to the creative aspects of marketing, producing campaigns for all the different media in which the modern marketer has to function. You will examine strategic marketing, consumer behaviour and management research methods. You will be able to select from a range of optional modules in Law enabling you to tailor your course to suit your preferences.

In the third year you will explore marketing communications and investigate the nature and importance of international marketing and global brand awareness. Through marketing case studies you will gain experience in the qualitative and quantitative analysis of marketing situations and the formulation of effective marketing plans. You will be able to specialise further in Law through a selection of elective modules.

How will I be taught?

Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the main campus.

You will be assessed by a variety of methods, including examinations, assessed essays, coursework, reports, reflective diaries, portfolios, projects and presentations. Coursework will develop your capacity to research, analyse and present data clearly and coherently, while seminars will help you hone your presentation and communication skills.

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.

You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Student Views

Marketing will never get boring. Trends are forever changing and every marketer must keep up with them. For instance, organisational ethics or viral ads is the new thing at the moment! Victoria Claire Halliwell

As I see it, Marketing is one of the most important topics of today's modern world. With the ever-growing internet age and the advances in technology, the world economy has seen radical transformations and the world's markets are more competitive than ever. And so, learning the theories and concepts behind marketing and its various aspects and links to the business world can help provide better understanding - and even opportunities for exploration of new methods and techniques of connecting and attracting customers. Danielle Storey

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Entry Requirements

A Levels BBC

GCSE requirements (grade C min):
English or Welsh, Mathematics

BTEC National Diploma:
DMM

International Students

International Baccalaureate:
25 points overall

European Baccalaureate:
75% overall

Key Information Set