BSc Marketing with Accounting and Finance

In studying a Marketing with Accounting & Finance Degree at Aberystwyth University you will engage with an exciting and dynamic programme that will combine elements of consumer behaviour, marketing strategies, and business finance. The Marketing with Accounting & Finance Degree is delivered by our renowned Aberystwyth Business School and will enable you to develop skills and knowledge relating to strategic and operational aspects of marketing and finance, as well as a range of transferable skills that are highly sought by employers. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) study centre, so you can study for the CIM diploma whilst studying for a degree, or at the end of your study period before graduation.

Top 20 in the UK for student satisfaction in the subject area of Accounting and Finance (NSS 2016)

Aberystwyth Business School: 90% student satisfaction (NSS 2016)

96% of undergraduates from the Aberystwyth Business School who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)

Overview

Why study Marketing with Accounting & Finance at Aberystwyth?

Our various Marketing programmes are accredited by the Chartered Institute of Marketing (CIM) as part of the ‘Dual Awards’ scheme. This means that, on successful completion of your Marketing degree, you will be able to gain exemption from 50% of the CIM Professional Diploma exams.

The Aberystwyth Business School has an excellent reputation for the quality of its courses and for the success of its graduates across a wide variety of careers and contexts. You will be taught with both academic rigour and a consistent emphasis on the practical application of what you learn to the business environment.

Our lecturers are actively engaged in academic and policy-oriented research and consulting. Many have a business, as well as an academic, background allowing us to inform you of the latest developments in your subject and pass on a practical awareness of the contemporary business environment. Our programmes are supported by visiting speakers who also bring their professional experience to the classroom.

Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organisations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.

We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.

Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

Course Content

Welsh medium modules available

Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.

Year 1 Core (40 Credits) You must take

Semester 1

Marketing Principles MM10120

Semester 2

Management And Marketing Skills And Analysis MM11520

Year 1 Core (40 Credits) You must pass 100 credits overall to proceed to Part 2

Semester 1

Introduction To Management Accounting AC10510

Financial Accounting 1 AC11000

Semester 2

Introduction To Financial Management AC10710

Financial Accounting 1 AC11020

Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Business Environment MM11200

Cyflwyniad I'r Amgylchedd Busnes MR10600

Semester 2

Business Environment MM11220

Cyflwyniad I'r Amgylchedd Busnes MR10620

Year 1 Options You must choose 20 credits approved by SMB including

Semester 1

Contemporary Marketing Practice MM10520

Managing Finance MM11400

Semester 2

Managing Finance MM11420

Year 2 Core (40 Credits) You must pass a minimum of 100 credits to proceed to year 3.

Semester 1

Consumer Behaviour MM31420

Semester 2

Management Research Methods MM33920

Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

Marketing Management MM30120

Rheolaeth Marchnata MR30720

Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 2

Strategic Marketing MM30320

Marchnata Strategol MR30320

Year 2 Options You MUST take 2 of the following options, the option NOT taken MUST be taken in year 3

Semester 1

Corporate Finance And Financial Markets AC30500

Financial Accounting 2 AC32900

Management Accounting 2 AC33100

Semester 2

Corporate Finance And Financial Markets AC30520

Financial Accounting 2 AC32920

Management Accounting 2 AC33120

Final Year Core (60 Credits) You must take

Semester 1

Marketing Communications MM30520

Semester 2

Digital Marketing MM30620

Marketing Case Studies MM31220

Final Year Options This CORE MODULE is offered bilingually: choose your preferred language

Semester 1

International Marketing MM30420

Marchnata Rhyngwladol MR30420

Final Year Options Option not taken in Year 2 and one of the following modules:

Semester 1

Management Accounting 3 AC30300

Investments And Financial Instruments AC30400

Financial Accounting 3 AC30900

Semester 2

Management Accounting 3 AC30320

Investments And Financial Instruments AC30420

Financial Accounting 3 AC30920

Employability

Career prospects

A degree in Marketing with Accounting & Finance will prepare you for a career as a marketing executive, market researcher, advertising copywriter, advertising account planner, media planner, media buyer, event organizer, public relations account executive, public relations officer and sales promotion account executive. Opportunities for financial analysis roles will exist with many employers in the private, public and voluntary sectors.

Transferable Skills

Studying for a degree in Marketing with Accounting & Finance will equip you with a range of transferable skills which are highly valued by employers. These include:

• enhanced numerical skills
• the ability to research, interpret and analyse business and financial datathe ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
• effective problem-solving
• analytical and creative thinking skills
• decision-making
• the ability to work independently
• time-management and organisational skills, including the ability to meet deadlines
• self-motivation and self-reliance
• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement
• research skills

In addition you will gain:
• an understanding of organisational behaviour and structure
• an appreciation of the causes and effects of economic and other external changes

Year in Employment scheme (YES)
The University operates a Year in Employment Scheme (YES), which offers you a fantastic opportunity to take a year out between your second and third year to work in an organisation in the UK or overseas. YES provides a very rewarding and worthwhile experience, both personally and professionally, and can help you to stand out from the crowd in a very competitive job market. The University’s Career Service will help you to explore your options and secure a suitable work placement.

GO Wales
GO Wales is administered by the University’s Career Service, working with local businesses to create paid work placements of a few weeks’ duration for students. It gives you the opportunity to gain valuable work experience which will enhance your CV and make you more attractive to potential employers.

Teaching, Learning and Assessment

What will I learn?

In the first year you will be introduced to the fundamental principles of marketing and the dynamics of the modern business environment in which they need to be applied. You will also become acquainted with the three key areas of Financial Accounting, Management Accounting, and Financial Management.

In the second year you will apply the analytical skills you have gained in the first year to the creative aspects of marketing, and will examine strategic marketing, marketing management and consumer behaviour. You will build upon the broad financial basis gained in the previous year, and will look at investment analysis, portfolio selection and risk management. You will expand your knowledge of the key concepts and techniques of management accounting, and will gain a thorough understanding of fundamental accounting techniques and their application.

In the third year you will explore marketing communications and investigate the nature and importance of international marketing and global brand awareness. Through marketing case studies you will gain experience in the qualitative and quantitative analysis of marketing situations and the formulation of effective marketing plans. In addition you will take a more in-depth look at management accounting, and will also study corporate finance.

How will I be taught?

Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the main campus.

You will be assessed by a variety of methods, including examinations, assessed essays, projects, presentations, reports, and case studies. Coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentation skills.

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.

You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Student Views

It provides a vast array of knowledge applicable to business as well as world markets. I find it challenging, but incredibly rewarding at the same time. The tutors are very approachable and always there to talk to and are ready to help whenever you need some guidance. All the careers advice that I have received so far has really helped me to shape the direction that I would ideally like to take in the future. Harry James Geyton

As I see it, Marketing is one of the most important topics of today's modern world. With the ever-growing internet age and the advances in technology, the world economy has seen radical transformations and the world's markets are more competitive than ever. And so, learning the theories and concepts behind marketing and its various aspects and links to the business world can help provide better understanding - and even opportunities for exploration of new methods and techniques of connecting and attracting customers. Danielle Storey

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Entry Requirements

A Levels BBC

GCSE requirements (grade C min):
English or Welsh, Mathematics

BTEC National Diploma:
DMM

International Students

International Baccalaureate:
25 points overall

European Baccalaureate:
75% overall

Key Information Set