In studying a Marketing Degree at Aberystwyth University you will come to realise that Marketing is central to our everyday lives. This exciting and dynamic subject will combine elements of consumer behaviour, psychology, management, human resources and culture. Our marketing programmes are professionally accredited by the Chartered Institute of Marketing so you can be sure you will be kept up to date with all the latest marketing trends. Aberystwyth is an accredited CIM Graduate Gateway centre, which means you can study towards a CIM qualification whilst studying for a degree, or gain exemptions for certain CIM modules at the end of your studies.
Aberystwyth Business School: 90% student satisfaction (NSS 2016)
96% of undergraduates from the Aberystwyth Business School who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)
- Course Content
- Teaching, Learning and Assessment
- Student Views
The Marketing degree scheme combines the traditional aspects of the discipline with study of its newly emerging issues - notably the rapidly changing use of information technology and digital media for marketing purposes. As a graduate of the Aberystwyth Marketing degree, you will be equipped with the multidisciplinary understanding of marketing which employers increasingly demand.
Why study Marketing at Aberystwyth?
Our various Marketing programmes are accredited by the Chartered Institute of Marketing (CIM). This means that, on successful completion of your Marketing degree, you will be able to apply for exemption from 50% of the CIM Professional Diploma exams.
You will be taught with both academic rigour and a consistent emphasis on the practical application of what you learn to the business environment. The Aberystwyth Business School has an excellent reputation for the quality of its courses and for the success of its graduates across a wide variety of careers and contexts. The most recent figures for the National Student Survey showed a very high satisfaction rate with the course, so you can be sure that you will receive a very high-quality learning experience.
Our lecturers are actively engaged in academic and policy-oriented research and consulting. Many have a business, as well as an academic background, allowing them to inform you of the latest developments in your subject and pass on a practical awareness of the contemporary business environment. Our programmes are supported by visiting speakers who also bring their professional experience to the classroom.
Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organisations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.
We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.
Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.
Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.
Year 1 Core (60 Credits) You must pass a minimum of 100 credits overall to proceed to Part 2
Management And Marketing Skills And Analysis MM11520
Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language
Year 1 Options You must take 40 credits from this approved list or approved by the Degree Scheme Co-ordinator
Year 2 Core (40 Credits) You must pass a minimum of 100 credits to proceed to year 3.
Consumer Behaviour MM31420
Management Research Methods MM33920
Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language. You must pass a minimum of 100 credits to proceed to year 3
Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language
Year 2 Options You must take 40 credits from this approved list or approved by the Degree Scheme Co-ordinator
Final Year Core (60 Credits) You must take
Marketing Communications MM30520
Final Year Options This CORE MODULE is offered bilingually: choose your preferred language
Final Year Options This CORE MODULE is offered bilingually: choose your preferred language
Independent Research Project In Management, Marketing And Tourism MM35000
Final Year Options You must take 20 credits from this approved list or approved by the Degree Scheme Co-ordinator
A degree in Marketing will prepare you for a career as a marketing executive, market researcher, advertising copywriter, advertising account planner, media planner, media buyer, event organizer, public relations account executive, public relations officer and sales promotion account executive. Opportunities for management and analysis roles will exist with many employers in the private, public and voluntary sectors.
Studying for a degree in Marketing will equip you with a range of transferable skills which are highly valued by employers. These include:
• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
• effective problem-solving
• analytical and creative thinking skills
• the ability to work independently
• time-management and organisational skills, including the ability to meet deadlines
• self-motivation and self-reliance
• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement
• research skills
In addition you will gain:
• an understanding of organisational behaviour and structure
• improved numeracy skills and the ability to research, interpret and use business and financial data
• an appreciation of the causes and effects of economic and other external changes
Year in Employment scheme (YES)
The University operates a Year in Employment Scheme (YES), which offers you a fantastic opportunity to take a year out between your second and third year to work in an organisation in the UK or overseas. YES provides a very rewarding and worthwhile experience, both personally and professionally, and can help you to stand out from the crowd in a very competitive job market. The University’s Career Service will help you to explore your options and secure a suitable work placement.
GO Wales is administered by the University’s Career Service, working with local businesses to create paid work placements of a few weeks’ duration for students. It gives you the opportunity to gain valuable work experience which will enhance your CV and make you more attractive to potential employers.
Teaching, Learning and Assessment
What will you learn?
In the first year you will be introduced to the fundamental principles of marketing and to an understanding of the business context in which they need to be applied, both in your studies and in your future career. A wide range of elective modules enable you investigate specialist areas such as management, finance or tourism. No prior knowledge is assumed or is necessary.
In the second year you will apply the analytical skills you have gained in the first year to the creative aspects of marketing, producing campaigns for all the different media in which the modern marketer has to function. You will examine strategic marketing, consumer behaviour and management research methods, with a choice of optional modules ranging from branding and business-to-business marketing, to customer relationship management and human resource management. There is also the option to undertake work experience, putting the theories you have learned in the classroom into practice in a real-world business setting.
In the third year you will explore marketing communications and investigate the nature and importance of international marketing and global brand awareness, while optional modules allow you to focus on areas of particular interest. Through marketing case studies you will gain experience in the qualitative and quantitative analysis of marketing situations and the formulation of effective marketing plans. A compulsory independent research project provides the opportunity for you to specialize in a particular aspect of business management or marketing, while further developing your analytical, research and communication skills.
How will you be taught?
Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the main campus.
You will be assessed by a variety of methods, including examinations, assessed essays, projects, reports, reflective diaries, portfolios and presentations. Coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentation skills.
You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.
You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.
As a third year undergraduate Marketing student, what I love about marketing is working on projects creating an experience and a perception which is as interesting and exciting to someone else as much as it is to me. Without marketing, life would be generally less interesting - we wouldn’t have the amusement of viral videos for example. Everyone loves unique and fun ways of approaching things in general. The Cadbury gorilla advert was loved by a nation and was thought up by creative people with business minds. That is why I love marketing. Callum Russell
Marketing will never get boring. Trends are forever changing and every marketer must keep up with them. For instance, organisational ethics or viral ads is the new thing at the moment! Victoria Claire Halliwell
As I see it, Marketing is one of the most important topics of today's modern world. With the ever-growing internet age and the advances in technology, the world economy has seen radical transformations and the world's markets are more competitive than ever. And so, learning the theories and concepts behind marketing and its various aspects and links to the business world can help provide better understanding - and even opportunities for exploration of new methods and techniques of connecting and attracting customers. Danielle Storey
A Levels BBC
GCSE requirements (grade C min):
English or Welsh, Mathematics
BTEC National Diploma:
25 points overall