BSc

Marketing / Spanish

BSc Marketing / Spanish Code NR54 Register for an Open Day Register for an Open Day

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Key Facts

Code NR54
  • Typical A-level offer

    BBC with B in Spanish unless to be studied as a beginner

  • Course Length

    4 Years

Further details on entry requirements

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If you are interested in a subject that is exciting, dynamic and one that will combine elements of consumer behaviour, psychology, management, human resources and culture of the Spanish Language, then the Aberystwyth Marketing degree is for you. This Marketing with Spanish degree will allow you to explore the changing use of information technology and digital media for marketing purposes and develop your language competencies and knowledge of Spanish culture. In addition, you will also have the opportunity to spend a year abroad in any Spanish speaking country. Aberystwyth University is accredited CIM Graduate Gateway centre, which means that you can study towards a CIM qualification whilst studying for a degree, or gain exemptions for certain CIM modules. 

[NSS/DLHE Awards]

Aberystwyth Business School: Top 10 in the UK for student satisfaction for teaching on subjects of Marketing/ Economics/ Finance  (NSS 2017)

95% of our graduates were in work or further study within 6 months, 2% more than Business and Administrative Studies graduates nationally. (HESA 2017)

Department of Modern Languages: 93% student satisfaction (NSS 2017)

85% of our graduates entered work at professional level, 38% more than Language graduates nationally (HESA 2017)

Overview

Why study Marketing and Spanish at Aberystwyth University? 

  • Study in a University that is in the top 4 in the UK and first in Wales for student satisfaction (NSS, 2016).
  • Our programmes are accredited by the Chartered Institute of Marketing (CIM).
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
  • Taught by experts who are leading in the Marketing sector and research.
  • You will have the opportunity to study or work in any Spanish speaking country for you Year Abroad which will be during your third year at University.
  • You will benefit from the intense 4 hours of language work per week (most Universities offer 2-3). 
Our Staff

Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.

Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.

All of the lecturers in the Dept of Modern Languages are qualified to PhD level and are research active. We also employ language tutors, some of whom have a PhD, and all of whom are experienced teachers. We occasionally employ native-speakers from our partner universities abroad (lectors) who come to us highly recommended on the basis of their academic achievement at the home university, and many of whom have trained as teachers. The fourth group is part-time staff who are employed on the basis of their expertise in a particular specialist area.  

Modules

Employability

The Year Abroad is where our graduates are more distinguished than others. On successful completion of the Year Abroad, students return with an increased skill set, stronger language competencies and the ability to adapt in any situations. Students will have the opportunity to study in Alicante, Cordoba, Gijon, the Canary Island, Madrid, Malaga, Mallorca, San Jose (Costa Rica), Columbia. More information can be found  on our dedicated page: https://www.aber.ac.uk/en/modernlangs/ug/year-abroad/spanish/

What career opportunities exist after graduation?

Many of our graduates have explored a career in;

  • Marketing Executive
  • Market Researcher
  • Advertising Copywriter
  • Advertising Account Planner
  • Media Planner
  • Media Buyer
  • Public relations officers

Transferable Skills 

Studying for a degree in Marketing and Spanish will equip you with a range of transferable skills which are highly valued by employers. These include: 

• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form 

• effective problem-solving 

• analytical and creative thinking skills 

• decision-making 

• the ability to work independently 

• time-management and organisational skills, including the ability to meet deadlines 

• self-motivation and self-reliance 

• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement 

• research skills In addition you will gain: 

• an understanding of organisational behaviour and structure 

• improved numeracy skills and the ability to research, interpret and use business and financial data 

• an appreciation of the causes and effects of economic and other external changes 

What work experience opportunities exist whilst studying? 

Click here to find out about the various opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Teaching & Learning

What will you learn?

In the first year you will be introduced to the fundamental principles of marketing and to an understanding of the business context in which they need to be applied, both in your studies and in your future career. A wide range of elective modules enable you investigate specialist areas such as management, finance or tourism. No prior knowledge is assumed or is necessary. Your Spanish tuition will stimulate your academic interest in languages. By joining these two disciplines, this course will help you deepen your linguistic fluency and equip you with skills vital for work in the field. 

In the second year you will apply the analytical skills you have gained in the first year to the creative aspects of marketing, producing campaigns for all the different media in which the modern marketer has to function. You will examine strategic marketing, consumer behaviour and management research methods, with a choice of optional modules ranging from branding and business-to-business marketing, to customer relationship management and human resource management. There is also the option to undertake work experience, putting the theories you have learned in the classroom into practice in a real-world business setting. You will also be able to select from a range of optional modules in Spanish enabling you to tailor your course to suit your preferences. You will spend your third year in a Spanish speaking country honing your language competence in the world of work and developing a wider understanding of the culturally different business environments. 

In your final year you will explore marketing communications and investigate the nature and importance of international marketing and global brand awareness, while optional modules allow you to focus on areas of particular interest. Through marketing case studies you will gain experience in the qualitative and quantitative analysis of marketing situations and the formulation of effective marketing plans. A compulsory independent research project provides the opportunity for you to specialize in a particular aspect of business management or marketing, while further developing your analytical, research and communication skills. 

How will you be taught? 

Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the Penglais campus. 

Your progression will be assessed via a variety of methods, including examinations, assessed essays, coursework, reports, projects and presentations. Coursework will develop your capacity to research, analyse and present data clearly and coherently, while seminars will help you hone your presentation and communication skills. 

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice. 

You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Typical Entry Requirements

A Levels BBC with B in Spanish unless to be studied as a beginner

GCSE requirements (grade C min):
English or Welsh, Mathematics

BTEC National Diploma:
DMM with specified subjects

International Students

International Baccalaureate:
28 points overall with 5 points in Spanish at Higher Level unless to be studied as a beginner

European Baccalaureate:
68% with 70% in Spanish unless to be studied as a beginner

Applicants are considered on their individual merits and offers can vary. For further information, please contact ug-admissions@aber.ac.uk

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