In choosing to study the Accounting & Finance with Marketing Degree (N4N5) at Aberystwyth University you will be taught in a department that has an excellent reputation for the quality of its courses and the success of its graduates. Accounting & Finance and Marketing are both highly relevant disciplines in our fast-changing world, and the Accounting & Finance with Marketing Degree will enable you to gain a solid base in the key areas of business finance, accountancy and marketing along with the essential transferable skills that are highly sought after by employers. The Accounting & Finance with Marketing Degree is accredited by a number of UK accounting bodies, and on graduation you will receive exemptions towards professional qualifications.
Top 20 in the UK for student satisfaction in the subject area of Accounting and Finance (NSS 2016)
Aberystwyth Business School: 90% student satisfaction (NSS 2016)
96% of undergraduates from the Aberystwyth Business School who graduated in 2015 were in employment or further education six months after graduating (DLHE 2015)
In this major/minor programme you will spend two-thirds of your time studying Accounting & Finance and one-third studying Marketing within the Aberystwyth Business School.
Why study Accounting & Finance with Marketing at Aberystwyth?
Our Accounting and Finance programmes are accredited by the Association of Chartered Certified Accountants (ACCA), the Chartered Institute of Management Accountants (CIMA), the Institute of Chartered Accountants in England and Wales (ICAEW), the Chartered Institute of Public Finance and Accountancy (CIPFA), the Chartered Insurance Institute (CII), and the Institute of Chartered Secretaries and Administrators (ICSA). This means that, on successful completion of your Accounting & Finance and Marketing degree, you will be able to gain exemption from certain examinations and achieve professional qualifications at an earlier stage.
The Aberystwyth Business School has an excellent reputation for the quality of its courses and for the success of its graduates across a wide variety of careers and contexts. We believe in a teaching model which requires active student involvement rather than passive information-gathering, ensuring that you can meet the demands of potential employers on graduation.
Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organisations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.
Our lecturers are actively engaged in academic and policy-oriented research and consulting. Many have a professional business, as well as an academic, background allowing us to inform you of the latest developments in your subject and pass on a practical awareness of the contemporary business environment. By applying their real-world knowledge to theoretical concepts, your learning experience is firmly located in the context of proper professional practice. Our programmes are supported by visiting speakers who also bring their professional experience to the classroom.
We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area.
Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature. The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.
Please note: The modules listed below are those currently intended for delivery during the next academic year and may be subject to change. They are included here to give an indication of how the course is structured.
Year 1 Core (80 Credits) You must pass 100 credits overall to proceed to Part 2
Introduction To Management Accounting AC10510
Financial Accounting 1 AC11000
Quantitative Skills And Methods AC12200
Marketing Principles MM10120
Introduction To Financial Management AC10710
Financial Accounting 1 AC11020
Quantitative Skills And Methods AC12220
Year 1 Options This CORE MODULE is offered bilingually: choose your preferred language
Year 1 Electives You must take 20 credits SMB approved modules
Year 2 Core (80 Credits) You must pass a minimum of 100 credits to proceed to year 3.
Corporate Finance And Financial Markets AC30500
Financial Accounting 2 AC32900
Management Accounting 2 AC33100
Business Law LA30700
Corporate Finance And Financial Markets AC30520
Financial Accounting 2 AC32920
Management Accounting 2 AC33120
Business Law LA30720
Year 2 Options This CORE MODULE is offered bilingually: choose your preferred language. You must pass a minimum of 100 credits to proceed to year 3
Final Year Core (80 Credits) You must take
Management Accounting 3 AC30300
Investments And Financial Instruments AC30400
Financial Accounting 3 AC30900
Management Accounting 3 AC30320
Investments And Financial Instruments AC30420
Financial Accounting 3 AC30920
Marketing Case Studies MM31220
A degree in Accounting & Finance with Marketing will prepare you for a specialist career as a Chartered accountant, Chartered certified accountant, Chartered management accountant, Chartered public finance accountant or Accounting technician. Other career pathways include tax adviser, auditor, investment analyst, financial trader, retail banker, economist and actuary. Your additional marketing experience will allow you to explore broader options within the world of business, or the private, public and voluntary sectors.
Studying for a degree in Accounting & Finance with Marketing will equip you with a range of transferable skills which are highly valued by employers. These include:
• enhanced numerical skills
• the ability to research, interpret and analyse business and financial data
• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form
• effective problem-solving
• analytical and creative thinking skills
• the ability to work independently
• time-management and organisational skills, including the ability to meet deadlines
• self-motivation and self-reliance
• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement
Year in Employment scheme (YES)
The University operates a Year in Employment Scheme (YES), which offers you a fantastic opportunity to take a year out between your second and third year to work in an organisation in the UK or overseas. YES provides a very rewarding and worthwhile experience, both personally and professionally, and can help you to stand out from the crowd in a very competitive job market. The University’s Career Service will help you to explore your options and secure a suitable work placement.
GO Wales is administered by the University’s Career Service, working with local businesses to create paid work placements of a few weeks’ duration for students. It gives you the opportunity to gain valuable work experience which will enhance your CV and make you more attractive to potential employers.
What will I learn?
In the first year you will lay the foundations for your future studies by learning about the three key areas of Financial Accounting, Management Accounting, and Financial Management. You will also be introduced to quantitative methods, essential marketing principles and the business environment. No prior knowledge is assumed or is necessary.
In the second year you will build upon the key areas of accounting and financial management, and will look in greater depth at investment analysis, portfolio selection and risk management. You will study the importance of marketing management in directing the commercial operations of an organisation, and the formulation and implementation of strategy in marketing activities. You will also explore some of the legal issues pertinent to the business environment.
In the third year you will further develop your competencies in management and financial accounting, and will additionally focus on corporate finance. You will become skilled in the qualitative and quantitative analysis of marketing situations, and will learn how to formulate effective marketing plans. Optional modules will allow you a degree of flexibility in directing your course according to your preferences.
How will I be taught?
Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the main campus.
You will be assessed by a variety of methods, including examinations, assessed essays, reports, projects and presentations. Coursework will develop your capacity to research, analyse and present data clearly and coherently, while seminars will help you hone your presentation and communication skills.
You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.
You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.
It provides a vast array of knowledge applicable to business as well as world markets. I find it challenging, but incredibly rewarding at the same time. The tutors are very approachable and always there to talk to and are ready to help whenever you need some guidance. All the careers advice that I have received so far has really helped me to shape the direction that I would ideally like to take in the future. Harry James Geyton
A Levels BBB
GCSE requirements (grade C min):
English or Welsh, Mathematics
BTEC National Diploma:
26 points overall